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Lamborghini Aventador Promo Video

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On: Sat, Apr 30, 2011 at 9:09AM | By: Chris Weiss

Lamborghini Aventador Promo Video

The Lamborghini Aventador really doesn't need a promotional campaign to make the masses covet it. All they really need to do is say it: New. Lamborghini. That's about all I'd need to hear in order to know that I wanted it. For those that are a little more cynical or jaded, additional information like 700 horsepower and 2.9 seconds to 62 mph should be enough to get them drooling.

But, apparently Sant A'gata Bolognese wanted to see the drool gushing out of mouths everywhere. Because they've given us a promo video that makes us want the Aventador LP700-4 more than ever.

We'd already seen some of the desert footage, but seeing the promo in its entirety is a whole 'nother level. Similar to the Ferrari FF video released earlier this year, the video highlights the Lamborghini tackling all types of breathtaking terrain—from mountain roads to baked, crackling desert flats.

Upon first watch, I found some of the video's surreal elements—like the spontaneously cracking asphalt—a little cheesy and overdone, but watching the Aventador masterfully swoop, skid, and fishtail around them makes it all worthwhile. Watching the pristine Aventador get covered in sand, dust, and dirt isn't bad either.

We've already covered the Aventador LP700-4 ad naseum, but here's a quick recap of the most important points:

-Brand new 690-hp 6.5-liter V12 engine

-New single-clutch, seven-speed ISR transmission

-2.9 second 0-to-62 mph

-217 mph top speed

-$379,700 base price

-First year production run: SOLD OUT

Need some motivation to make your first or second million? Click play and you'll have more than you can handle.


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