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McLaren To Introduce New Car Every Year

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On: Thu, Apr 28, 2011 at 2:08PM | By: Chris Weiss

McLaren To Introduce New Car Every Year

McLaren has made it clear that it plans to offer a robust family of cars. Those cars are expected to include an F1-succeeding flagship and a roadster. According to a conversation between McLaren managing director Antony Sheriff and The Detroit Bureau, McLaren is going to hit the ground running, introducing a new car every year.

While there's no indication of how many cars McLaren plans to add to its line, or what those cars will be, Sheriff told the Bureau: "Between the various models, we’ll have something new about once a year."

He went so far as to rule out sedans, crossovers, and other options, indicating that McLaren will stick to its bread and butter: two-seat sports coupes that utilize technology borrowed from the company's F1 racing division. Sheriff also indicated that the new models will be positioned both above and below the MP4-12C.

While being a small supercar-maker known best for a V12-powered former world-record-holder may seem like a tough place to be in a world of tightening fleet fuel economy regulations, McLaren plans to use a combination of lightweight composites and battery power to stay within the letter of the law. The company will also be assisted by certain exemptions for small-volume manufacturers.

McLaren has not indicated whether it's thinking hybrid or electric in terms of its battery-powered offerings, but the MP4-12C is a sneak preview of what it plans to do in the composite department. The car weighs just 2,868 lbs. as a result of composite components like the MonoCell carbon-fiber chassis.

All told, McLaren intends to sink about a billion dollars into its production program, a sum that will undoubtedly result in some of the most coveted supercars in the world.


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