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Great(er) Roller's Ghost!

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On: Wed, Apr 20, 2011 at 10:04AM | By: Andrew W Davis


Great(er) Roller's Ghost!

OK, folks, it's time to drag out your conversion charts. Yes, Rolls-Royce Motor Cars has unveiled what it terms its "sixth new model," the 2012 Ghost Extended Wheelbase. Bet you can't guess what it is! Fine. The name pretty much gives away the game. But if there's one thing people like more than a Rolls-Royce it's more of one, and in this way, the stretch Ghost gets top marks.

Sure, it's Rolls' "economy" model, but that's like saying Texas is the low-price Alaska. At 5,399 mm the "regular” Ghost—as if there is such a thing considering  R-R’s stance that every vehicle they make is unique—isn’t exactly short on anything, but the company decided that what their baby elephant needed was an additional 170 mm in its length and wheelbase.

[Alright… you can skip your grumbling. From now on I’ll switch to ‘Murrican measurements. But I’m still going to use “litre” and there’s nothing you can do about it.]

Let’s see, that means Rolls-Royce is giving you an additional 6.69” with every purchase of Ghost Long Wheelbase, for a total of 18-plus feet of Ghostly goodness! And that’s just what the (Asia Pacific) doctor—if they’re paid anything like ours—ordered.

Despite their home countries’ having a relationship that has at times been (literally) murderous, that most British of all motorcar manufacturers—yes, I know it’s owned by Germans, but it’s still mostly U.K. at heart—Rolls-Royce, has chosen China’s Auto Shanghai Motor Show 2011 to unveil its “Reno” model (“Biggest Little.” Get it?).

Why? Seems that even without the opium trade, China has become the No. 2 market for R-R’s cars (the U.S. clings to the top spot). But if this unveiling shows anything, it’s that neither the Brits nor the Germans think it will for long.

Want proof? They announced the car’s cost this way: “China pricing: from 5.118 million RMB (including taxes).” [That’s $783,606.42 according to the Interweb.]

That extra bit behind the front seats—which R-R says doubles rear knee-room—isn’t likely to affect performance, thanks to the Ghosts’ 6.6-litre (told you!) twin-turbo V12 and its 563 hp and 575 lb.-ft. of torque. [Chauffeurs: that’s zero-to-100 kms. in five secs. flat when you’re not driving the owner around!]

R-R says these built-to-order bespoke beasts will be available in “limited numbers for 2011 until full production begins in 2012.” But they’re also talking-up the “strategic significance of this market [China] and the Asia Pacific region,” so order yours now to keep the USA in first place! U-S-A! U-S-A!

>>>>>>>>>>> PRESS RELEASE <<<<<<<<<

ROLLS-ROYCE MOTOR CARS AT AUTO SHANGHAI 2011

  • 19.04.2011
  • Press Release

Embargo: 0700 GMT, 1500 SHANGHAI :19 April 2011, Goodwood

• World debut for Ghost Extended Wheelbase

• Specially commissioned China Edition bespoke Ghost and Spirit of Ecstasy Centenary Collection cars presented

• First quarter global sales more than doublecompared to the same period in 2010

• China expansion plans announced

Rolls-Royce Motor Cars unveiled its new Ghost Extended Wheelbase model for the first time at the 14th Auto Shanghai Motor Show on Tuesday, 19 April 2011.

First world debut for a Rolls-Royce car in Asia Pacific

The ultra-luxury saloon, the sixth new model from Rolls-Royce Motor Cars, caters for customers who require increased space and comfort without sacrificing Ghost’s unique balance of dynamism and poise.

The award-winning, four-seater Ghost has seen outstanding demand since its worldwide launch in 2009. Designed as a vision of simplicity, it is a Rolls-Royce that drives and rides in peerless fashion. Ghost Extended Wheelbase takes this principle further, designed as a car to drive or in which to be chauffeured. It will be built to order and is available in only limited numbers for 2011 until full production begins in 2012.

Ghost’s ample interior space is further enhanced in the Extended Wheelbase variant by the addition of 170mm to the car’s wheelbase, but with no detriment to the model’s balanced proportions and stunning contemporary design. Legroom is significantly enhanced with knee-room more than doubled compared to the standard Ghost.

Increased cabin space in the rear passenger compartment and a panoramic sunroof sets new standards for interior ambience and light. Effortless entry and exit for passengers further reinforces Rolls-Royce Motor Cars’ pinnacle position in the ultra-luxury segment.

Powered by the acclaimed Rolls-Royce Ghost 6.6 litre twin turbo charged V12 engine which produces an effortless 563hp and 780Nm of torque at just 1,500rpm, Ghost Extended Wheelbase accelerates from 0-100km/h in just five seconds. An intelligent, four corner air suspension maintains a perfect balance between ride and handling.

On the unveiling of the new car, CEO Torsten Müller-Ötvös said, “This latest Rolls-Royce is a model of outstanding design and unrivalled luxury. Ghost Extended Wheelbase delivers all the poise and dynamism enjoyed by discerning Ghost owners, with the indulgent experience of an extended wheelbase car. It is the very best of both worlds.

“This is the first time we have undertaken a world launch of a Rolls-Royce car in China, underscoring the strategic significance of this market and the Asia Pacific region. We expect to build on last year’s record growth, with further strong demand for Rolls-Royce models and a positive economic forecast throughout the region,” he added.


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