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Roush Stage 3 Mustang Revealed

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On: Sat, Apr 16, 2011 at 11:38AM | By: Tim Healey


Roush Stage 3 Mustang Revealed

Jack Roush's last name is legendary in Mustang circles, and if you've ever spent time behind one of the Mustangs bearing his name, it's not hard to see why.

They're fast, fun, and no more expensive than a base Chevrolet Corvette. After weeks of teasing, more details of the newest Roush Mustang creation have been released.

The 2012 Roush Stage 3 Mustang made its world debut on Friday, with a major focus on graphics and design. But that doesn't mean the go-fast bits have been forgotten.

The company has released on online configurator that lets customers play around with the car's exterior design. There are eight exterior paint colors to choose from, plus six stripe colors and six stripe accent colors.

The car is expected to go on sale later this month at a base price of $59,945. Sorry, California residents, but you won't be able to buy one. Neither will residents of other states that enforce CARB emissions rules.

Power comes from a supercharged 5.0-liter V-8 that makes 540 horsepower. The only available transmission is a six-speed manual.

We'd expect Roush to offer other performance and styling upgrades, as the company has in the past.

Roush has a long history of modifying Mustangs, and one advantage the company has over the other myriad Mustang tuners out there is that Roush products are sold through Ford dealers that receive Roush approval, thus making them a step closer to a factory-modified Mustang.

Of course, the competition is steep. Ford itself offers the limited-edition Boss 302 Mustang, the Shelby GT500, and the turn-key drag-racer Cobra Jet Mustang. And there are plenty of other aftermarket tuners out there.

So, given that Roush's reputation for performance may not be enough, the company is looking at using attention-getting graphics to help steer consumers towards its vehicles, which makes sense.

Despite the recession and plenty of talk about high mpg, there is still a very strong market for aftermarket-tuned Mustangs. It's a crowded field, and despite its history, even a company like Roush needs to stand out.

Of course, 540 horsepower doesn't hurt.




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