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Pagani Names Two U.S. Dealers

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On: Fri, Apr 8, 2011 at 3:54PM | By: Chris Weiss


Pagani Names Two U.S. Dealers

While the biggest story of the Pagani Huayra is the car itself (and maybe that weird name), a pretty large subplot is that the 700-hp supercar will be the first Pagani available in the United States. As such, Pagani will obviously need to set up a dealership network where the uber-rich can go to browse and order the $1.4 million coupe. Earlier this week, Pagani announced its first two U.S. dealerships.

Interestingly, both dealerships are on the west coast—a place where wealthy celebrities, filmmakers, and technology gurus combine with plenty of open space for driving. Auto Gallery of Beverly Hills will be Pagani's LA presence and British Motor Cars will sell the Huayra in San Francisco.

Neither dealer will actually have a Pagani car to show, but will work closely with customers throughout the ordering and manufacturing process to ensure that the Huayra is fit to the customer. A show Huayra will be brought to the States for special events and client viewings.

When I read headlines that Pagani had designated two dealerships, my first thought was "LA and New York"... or maybe "LA and Miami". I was surprised, therefore, to learn that both Pagani's dealers would be located in California. Sure, anyone buying a $1.4 million supercar has the means (quite possibly a private jet) needed to fly across the country to shop for a car, but it seems like Pagani is ignoring a whole lot of real estate.

That probably won't last long, however. Pagani said that the reason it's starting off with only two dealers is the time involved in building each car. That time frame is about two months, and Pagani doesn't want to overextend its sales presence and become backed up at the factory. Perhaps, we'll see New York, Miami, Chicago, and other big-market dealerships once Pagani's trains are running smoothly. The company said that it is looking at adding more dealers.

Pagani will begin taking orders this summer, with deliveries expected to begin early next year. Official pricing has yet to be announced, but the model is expected to cost around 1 million euros/$1.4 million.


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