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Hats Off To Land Rover In Sierra Leone

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On: Sat, Apr 9, 2011 at 10:44AM | By: Chris Salamone


Hats Off To Land Rover In Sierra Leone

After eleven years of ‘official’ civil war and twenty years of physical and economic devastation, residents of Sierra Leone hope to build a brighter future. Land Rover is working to make that happen by supporting the Red Cross in its mission to aid people and communities in Sierra Leone to recover and create a better environment for all.

The eleven-year conflict claimed over 50,000 lives, destroyed communities, and left individuals and families physically and emotionally traumatized. Of particular interest are the children. The Red Cross estimates that nearly 17,000 kids have fought as child soldiers, even from the ripe age of six. These kids have witnessed and experienced unspeakable atrocities, but through the Child Advocacy and Rehabilitation (CAR) program they have a second chance to change their lives forever.

Land Rover and the Red Cross are working through the CAR program to provide young people with counseling support, fundamental education, vocational skills, and societal reintegration. Largely as a result of Land Rover’s dedication, the Red Cross is able to operate five CAR centers throughout Sierra Leone. Each center focuses on six vocational skills: carpentry, embroidery, catering, construction, silk-making and dying, and finally cloth-weaving. This training is vital to citizens’ emotional and economic health because it provides children with the basic knowledge to succeed in the future. Growing up in a period of civil war left many kids without the educational, physical, or physiological tools to thrive throughout their lives. The CAR program currently helps 12,600 vulnerable young people each year to make up for that deficit.

In 2010, Land Rover joined a global partnership with the Red Cross and Red Crescent Societies to provide crucial funding for Sierra Leone. Over the next three years this funding should allow 85,000 people to receive aid. In addition to donations, Land Rover has donated eight Defenders to help community aid workers to reach remote and vulnerable communities across Sierra Leone.

And that’s not all. Land Rover’s commitment to community support can be seen in South Africa with funds raised for children affected by HIV, in the UK with vehicles and defibrillators for first aid and emergency response duties, and in Brazil with flood and landslide support. Bravo, Land Rover. Not only do you make superior vehicles capable of accessing the world’s most remote locations, you also work to use these vehicles for good.


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