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Volkswagen To Show New Beetle This Month

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On: Tue, Apr 5, 2011 at 8:32AM | By: Tim Healey


Volkswagen To Show New Beetle This Month

No one outside of Volkswagen has seen the actual 2012 Volkswagen New Beetle yet, but that hasn't stopped the company from teasing it incessantly, including an ad during this year's Super Bowl. Television talk-show queen Oprah Winfrey even gave away the car to some members of her audience, never mind that it doesn't exist yet, at least not in production form.

The big tease is about to end. Volkswagen plans to reveal the 2012 New Beetle on April 18th, in three locations spanning the globe: Shanghai, New York City, and Berlin.

Industry watchers will note that the 18th is just a couple of days before the New York Auto Show's press days.

Television channel MTV will cover the proceedings in all three locations, with celebrity quests appearing at each event. The Black-Eyed Peas—last seen appearing at the 2011 Super Bowl halftime show—will be the New York City guests.

Details on the new car are scarce, but we'd expect it to have a shape similar to the outgoing models, and some combination of four- or five-cylinder gasoline engines. A turbo-diesel will likely be available as well.

A sporty version with a manual transmission should be part of the lineup, although we aren't sure about a hybrid model.

Volkswagen has a challenge on its hands—it needs to update the New Beetle without destroying its iconic shape. The old car had gotten stale; even so, it also drew attention to the company, and it was something different for those who found the Jetta or Golf too mainstream.

We'll keep you up to date as more details trickle out.


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