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Hyundai Blue2 Fuel-Cell Concept

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On: Thu, Apr 7, 2011 at 1:21PM | By: Chris Weiss

Hyundai Blue2 Fuel-Cell Concept

Not to be outdone by its country-mate, Kia, Hyundai used the 2011 Seoul Motor Show to introduce a green concept all its own. Hyundai's concept, called the Blue2, uses hydrogen fuel cells paired with an electric motor.

Hyundai packages its fuel-cell-powered electric in sedan form. The concept has a 120-hp electric motor that provides around 82 mpg with the help of the hydrogen fuel cells. The car exemplifies Hyundai's "New Thinking—New Possibilities" tagline.

Looks-wise, the concept borrows some elements from the Hyundai Sonata Hybrid including the prominent grille, but builds on them with its own equipment including the narrow, blue-LED headlights, air intakes, and wraparound greenhouse. Hyundai doesn't rely solely on its powertrain for cutting emissions, adding equipment like low-resistance tires and aerodynamic alloy wheels to boost efficiency even higher. Since remote entry has become so passe, Hyundai adds a new twist: automatic-open, driver-side door. Rear view mirrors are replaced with cameras on the sides and roof.

Inside, the car is decidedly more intricate than the over-simplified interior in the Kia Naimo. It gets such technological features as a transparent organic LED display and a 'Motion Sensor Moustic' that gives the driver control of the infotainment system. The seats are widened to provide easier entry and exit, and the front seats have what appear to be iPad docks built into the headrests as an entertainment option for the rear passengers. Lighted, ice-blue accents accentuate equipment like the dashboard, center console, and door speakers. If it starts to get a little stuffy inside, and it's too cold to roll the window, a cluster ionizer is there to freshen the air in the cabin.

As to the concept's name it's actually meant to be said "Blue Squared" as opposed to "Blue Two" and it combines Hyundai's eco sub-brand "Blue Drive" with the 2 from hydrogen (H2).

Press Release

Hyundai to Showcase New Thinking at the 2011 Seoul Motor Show

- Hyundai unveils next-gen FCEV sedan concept ‘Blue2′ and Sonata Hybrid
- Cutting-edge eco-friendly and telematics technologies show Hyundai’s future
- Separate booth displays Hyundai’s latest commercial vehicle technology

Hyundai Motor Company, South Korea’s largest automaker, showcased its latest `new thinking’ on products, technologies and services to the world at the 2011 Seoul Motor Show, which opened today under the theme of ‘Evolution, Green Revolution on Wheels.’

Hyundai unveiled its latest eco-friendly creation, the Blue2 (Read as “Blue square”) concept vehicle, the company’s first sedan-style Fuel Cell Electric Vehicle (FCEV) powered by hydrogen. The automaker also introduced its first gasoline-hybrid vehicle, the Sonata Hybrid, to its home market. Most importantly, Hyundai applied its new brand direction, “New Thinking. New Possibilities.”, throughout its exhibition, including its customer-oriented booth design, entertaining displays and cutting edge future technologies.

“Hyundai’s goal is not to be the biggest car company, but the most loved. We want to be a reliable partner to our customers, supporting their happiness, rather than a company that pursues its own interests,” said Steve S. Yang, President and CEO of Hyundai Motor. “We will ceaselessly introduce world-class products of the best quality to overcome the difficult market environment and turn it into an opportunity, while modestly listening to the voice of the customer.” In particular, Hyundai will focus on “improving quality, creating new values through new thinking, and developing advanced eco-friendly technologies to contribute to a greener society,” Yang said.


Hyundai Motor staged a world premiere of its new concept car, Blue2 (codenamed HND-6), a mid-size FCEV which shows a blueprint for future sedans. The name ‘Blue2′ is a combination of Hyundai’s sub eco-brand ‘Blue Drive’ and the number `2′ from H2, the symbol for hydrogen gas.

Aiming at gaining early leadership of the FCEV market, Blue2 is powered by a fuel cell electric system that delivers a stack power of 90kW(1.65kW/L) and fuel economy of 34.9km/â„“. The Blue2 is materialized in a sporty and luxurious style, a combination of futuristic, flowing designs and eco-friendly features. The Blue2 is equipped with low-resistance tires and alloy wheels which are designed to improve aerodynamic performance, while the car’s interior design encompasses a futuristic look by using eco-friendly new materials.

Hyundai’s concept keywords for the exterior design are ‘Intersected Flow,’ featuring innovative and dynamic designs. The vehicle’s condition is visible via unique and futuristic images on the exterior of the car through outside LED screen panels, which are located on both the front and rear of the car. Blue2 also features a welcome system which recognizes the driver, while an automatic opening door system enhances the driver’s convenience. Conventional side mirrors are replaced by side cameras and a roof camera, offering a state-of-the-art driving environment.

The exterior designs flow inside the vehicle, with asymmetrically-designed dashboards and doors to optimize a driver’s convenience and add emotional value. Wider seats enable people to get in and out of the vehicle more comfortably.

Hyundai combined the cluster and center fascia, applying an advanced Transparent Organic Light Emitting Diode (TOLED) monitor and ultra-light tempered glass, called Gorilla® Glass, providing more accurate and vivid graphic information. The infotainment system is operated by a Motion Sensor Moustick, a haptic wheel and motion sensor that respond to the driver’s touch and hand movements, respectively, giving drivers a new experience.

Blue2 aims to satisfy all the senses of future drivers, including the air they breathe: A cluster ionizer freshens the air inside the vehicle, while antibacterial genuine leather with leaf-shaped patterns, called ‘eco-graphic perforation,’ enhances an eco-friendly look and feel.

Photo Gallery (click a thumbnail to enlarge)


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