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New Ferrari Book Priced Like an Actual Ferrari

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On: Mon, Apr 4, 2011 at 9:28AM | By: Chris Weiss

New Ferrari Book Priced Like an Actual Ferrari

Wow, here's a tough decision: actual Ferrari supercar or giant, coffee-table book detailing Ferrari's history? Decisions, decisions. And the winner is... Car—Every time.

Hoping that least a few customers will either go the other way on that one or have the means to buy both, Opus Media Group of London will release the "The Official Ferrari Opus" for a price of $275,000. And no, the book doesn't come complete with any of the actual Ferrari models featured inside.

The ridiculous, $275,000 price tag is only for the ultra-exclusive "Diamante Edition" of the opus. That edition is the Enzo edition bedazzled with a big Prancing Horse and 30 diamonds on the cover. Though it doesn't come with a car, it does enter buyers into a drawing for a replica F1 race car. Only one of those will be sold in any given country.

Opus Media Group, a publisher that is either entirely delusional or brilliant (sales will make that decision), is crafting the book line as though it’s an actual Ferrari model, complete with more expensive, 'tuned', limited edition versions. A step down from the Diamante, the standard Enzo edition will retail for $37,500. That version is bound in leather and comes in a carbon fiber case. It includes signatures of all living Ferrari world champions. 400 versions of the Enzo edition will be sold.

Next in line is the Cavallino Rampant, which will come complete with signatures from "Ferrari greats." 500 examples will price at $7,000.

Finally, the Classic edition is signed by Felipe Massa and Fernando Alonso. 4,100 examples will be priced at $4,100 a piece.

In addition to gimmicky signatures and ridiculous prices, the Ferrari opus brings 852 pages, 2,000 pictures and 200,000 words of Ferrari history. It details every road and race model ever built, bringing 82 pounds of Maranello to your bookshelf or coffee table.

For those of us not interested in spending four figures on a stupid book, free Official Ferrari Opus apps, featuring excerpts from the book, will be available for the iPad and iPhone.

Here's a promotional peek:



Michigander | 10:37AM (Mon, Apr 4, 2011)

The diamond studded horse is quite beautiful but I find the silver horse on the cover of the Enzo to be just as appealing. Plus the black racing clamshell is included! At a saving of over $200,000 I think I would settle for the Enzo.

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