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Making Of Ferrari FF Promo Video

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On: Thu, Mar 31, 2011 at 12:47PM | By: Chris Weiss

Making Of Ferrari FF Promo Video

Ferrari already wowed us with its 3.5-minute official FF promo video showing the concept tackling about every type of terrain that a vehicle can tackle. Now it's done it once again with a making-of video that shows exactly how the promo was put together.

When it comes to auto videos, there's a massive disparity between the people who watch them and the people who make them. As viewers, we watch the video unfold within minutes. But on the other side of the camera, a crew of professionals works tirelessly for hours and days on end to create a visual masterpiece worthy of a car bearing a Prancing Horse or Raging Bull. All that work doesn't really matter to the viewer; the only thing that matters is the final product. Within minutes, viewers make a polar decision: thumbs up/thumbs down.

The Ferrari FF promo video that showed the 4WD concept driving across deserts, mountains, snow-covered fields and roads throughout Europe and the Middle East was definitely a thumbs up. In fact, though it's only March, we'd go so far as to say it will be one of the top three or four promos of the entire year. And seeing how much work goes on behind the scenes of a multi-location video of this nature might just make it number one.

The impressive crew of drivers, directors, videographers, helicopter pilots, etc. traveled from one corner of Europe to the next, setting up the perfect shots, trailing the speeding, drifting FF, and editing together a piece of film that will likely be viewed [for free] by millions of people. To catch a glimpse of them in action is to appreciate such a video even more.

The 'making of' video is first and the actual piece is second. Watch them in whatever order suits you.


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