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Ford Planning Eight New Models For Southeast Asia

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On: Thu, Mar 24, 2011 at 8:55AM | By: Tim Healey


Ford Planning Eight New Models For Southeast Asia

Ford continues to build on its global success with plans to launch eight new models in Southeast Asia over the next five years. Southeast Asia is an area where Ford hasn't had much of a presence in the past. So the automaker is trying to increase that presence by adding more models.

Selling the next-generation of the Ford Ranger compact pickup will help. Thailand is a large pickup market, and the next Ranger will be built in the country. After the Ranger, the next model likely to be launched will probably be a variation of the new Focus compact car. Beyond that, it's hard to say what the other six vehicles could be.

We'd guess variations of the Ford C-Max and Ford Fusion sedan will be two of them. Looking at Ford's current Thai lineup, the company sells the Fiesta, the new Focus, the Ranger, the Escape, and a larger SUV dubbed the Everest.

Its possible Ford could also offer a larger truck like the F-150, and perhaps the 2011 Explorer could replace the Everest (or be sold under that name). We don't expect Ford to sell the Mustang in the Southeast Asia market, though.

Ford could offer models that are already sold in the States, by modifying them for sale in Southeast Asia. If so, we'd expect the Edge crossover and Transit Connect utility vans to be possible candidates. Ford has stressed its "One Ford" program in recent years, meaning that the automaker will share vehicles among global platforms. So it's unlikely that Ford will build vehicles specifically for the Southeast Asian market. It's more likely that Ford will use existing platforms to enter the Southeast Asian markets.

It will be interesting to see what Ford comes up with to make further inroads in the Southeast Asian market over the next few years.




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