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Chevrolet Shows New Colorado Pickup

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On: Mon, Mar 21, 2011 at 6:47PM | By: Tim Healey

 Chevrolet Shows New Colorado Pickup

The Chevrolet Colorado pickup truck never really resonated in the American market, but it has done well enough overseas to merit a redesign. General Motors will be unveiling the new Colorado at the Bangkok International Auto Show in Thailand, and the company has released images of the truck already.

The concept for the new truck has rounded edges and sits on a high-stance all-wheel drive chassis with an extended cab. The new Colorado will grow from compact to mid-size, and it will be powered by a 2.8-liter turbodiesel engine. The Colorado will ride on 20-inch wheels with off-road tires.

GM is showing the truck in Thailand because the company has identified it as the world's largest mid-size pickup truck market. The Colorado will be built in Thailand and exported to Europe and parts of Southeast Asia.

There's no word from the company yet on whether the next Colorado will come to the U.S. Currently, the Colorado is built alongside its companion, the GMC Canyon, in Sherveport, Louisana. That plant is scheduled to close June 2012.

With Ford stating that it has no plans to sell the next Ranger compact pickup in the U.S., GM has a chance to capture a big piece of a declining class if it continues to market a mid-size pickup in the States. Otherwise, the Toyota Tacoma, Nissan Frontier, Dodge Dakota, Honda Ridgeline, and Suzuki Equator will be the only small light trucks for sale in the U.S.--and the Dakota is not likely to continue after 2011. The Equator might not be long for this world either.

Still, GM remains mum on what it might do. It wouldn't be surprising if the company treads cautiously, due to the cost of marketing the trucks here. Colorado (and Canyon, if a GMC version is built) will need a good business case before GM greenlights it for the American market.

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