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Mitsubishi Changes Gears, Lancer Lives On!

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On: Mon, Mar 21, 2011 at 11:13AM | By: Chris Salamone


Mitsubishi Changes Gears, Lancer Lives On!

Not so long ago Mitsubishi announced the end of the most iconic and spectacularly fun vehicle in their lineup. Shaken by the news, auto enthusiasts rose up and cried out in disbelief. How could the famed Mitsu Evo, the car everyone remembers as Mitsubishi’s most fascinating vehicle, be canceled after 10 generations? Apparently those screams of outrage were heard and affected the Lancer’s future. Mitsubishi has recently and appropriately decided to “evolve” the Lancer, rather than an outright cancelation. The initial plan to scrap the vehicle was supposedly related to changes in the market. As a result, in the future we can expect to see new models with better fuel efficiency in response to market demands. Hopefully performance will not be sacrificed at the same time.

All things considered, Mitsubishi is unlikely to forget about the Lancer’s performance. The vehicle’s primary market is mostly composed of buyers interested in high performance or sporty cars with a low price tag. If Mitsubishi can effectively maintain the Lancer’s budget-performance equation, while adding better fuel efficiency, the company should be able to capitalize on current demand and add new consumer interest at the same time.

In addition to Mitsubishi’s promise to continue building and selling Evos, the price tag of new models has been lowered in the UK to £29,600. As the lineup of Mitsubishi autos continues to become more eco-friendly, the company will need to adapt the Lancer to appeal to environmentally conscious consumers while hopefully maintaining the car’s performance. Cutting the price tag is a short term solution, but ultimately the Lancer should start moving toward the potent mixture of strong MPG, speed, and handling. It’s difficult to speculate, but details are to come.

MMC President and Global Chief Executive, Osamu Masuko spoke through a recent press release. “Our goal is to become a world leader in the reduction of CO2 on a global scale. Production of the current Lancer Evolution X continues as planned. As for its successor, regulations and market feedback will dictate its engineering package and architecture…MMC is considering not advancing the Lancer Evolution concept in the same way as before, but to find a different direction for the Lancer Evolution model to evolve.”

The question remains: how can Mitsubishi change directions without scrapping the current vehicle? Probably by making it more mainstream. Whether future models will be better or worse is unclear at this stage, but details are sure to come. One thing is for certain, though, Mitsubishi is listening and we need to be clear about what consumers want—an Evo that’s good at everything, but remains true to the Evo namesake.

And now for the most entertaining Evo video on the internet.


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