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Time Suck Of The Day: Ferrari FF Configurator

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On: Wed, Mar 16, 2011 at 5:49PM | By: Chris Weiss

Time Suck Of The Day: Ferrari FF Configurator

Though the FF that Ferrari debuted at the Geneva Motor Show this month was officially a concept, we know that Ferrari plans to use it to replace the 612 Scaglietti. And the Prancing Horse is moving forward with the model, giving customers the opportunity to create their own virtual versions. The Italian icon launched a configurator of the car earlier this week, letting you pick out the perfect colors, materials, and options for the hottest AWD hatchback of the year.

Ferrari lets you play supercar god, offering more than 40 different exterior colors, including classics from the 50s and 60s. Of course, if you're an actual buyer (as opposed to one of us car nerds just wasting company time by creating our own FF), you'll also be able to special order your own custom color.

You also have four wheel options to choose from and six colors to make the brake calipers pop against the exterior. You can also get sport exhaust tips, chromed-out grille, Scuderia Ferrari shields, and other options.

Moving inside, you can select leather or Alcantara interiors and one- or two-tone schemes. There are 15 interior colors to choose from and you can opt for matching or contrasting stitching and different leather treatments. You can outfit each of the four seats of the 2 + 2 with options like Daytona styling and diamond quilting, and can apply carbon-fiber treatment to the steering wheel and cabin. You can also select colors for the seatbelts, dash, steering wheel, door panels, front and back carpets, and arm rests.

In other words: you can spend hours fine-tuning the ultimate Ferrari FF. Oh yeah, and you can even compare two models side by side, so don't be afraid of making a crucial mistake.

Even if you have a moral objection to the inclusion of a hatchback in a Ferrari, isn't designing one better than the work that you would otherwise be concentrated on? Check out the latest configurator at Ferrari's website.


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