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Ferrari Does Full Web Unveil of the FF

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On: Mon, Feb 28, 2011 at 5:15PM | By: Chris Weiss

Ferrari Does Full Web Unveil of the FF

Our two favorite Italian supercar makers are kind of taking opposite strategies in terms of their Geneva debuts. Lamborghini has been rather stingy with pictures, teasing the Aventador LP700-4 piece by piece, even in the face of major leaks. Meanwhile, Ferrari has been busy providing full pictures and video of its FF concept.

Last month, the Prancing Horse introduced the FF via a web event, and offered the first pictures. Then, it released some video and more pictures. And now it has held an official web debut in Maranello (apparently that's not what last month's event was?) and offered more pictures and more video. This time, the event was more like an auto-show reveal with a stage, audience of 700 Ferrari VIPs, speakers, and several live FFs—which makes me wonder: what's left for Geneva?

As we know all too well at this point, the FF is a shooting brake that represents Ferrari's first four-wheel drive. It uses a lightweight four-wheel system called 4RM to distribute the 6.3-liter V12 engine's 651 horses and 504 lb-ft of torque to all four wheels. Like the 612 that it will replace, the FF seats four in 2 + 2 configuration, hence the FF name—four seats, four-wheel drive.

The FF is capable of 208 mph of speed and hits 62 mph in 3.7 seconds. Thanks to its 4RM system, the Ferrari should prove to be the most capable and versatile Horse in any conditions. Indeed, several of the first videos and photos of the concept have highlighted the FF's capabilities in deep snow and on slick roads. And the latest has hot driving footage in about every type of terrain and condition imaginable—mountains, snow, rain, desert, road...

The best part about last week's event is that it showed some new looks to the FF. In the video and pictures below, you'll see it in all sorts of colors including grey, navy blue, and red.

So, assuming that Ferrari doesn't release another video, round of pictures or webisode between now and then, we'll see the Ferrari this week in Switzerland.

Photo Gallery (click a thumbnail to enlarge)



Michigander | 6:08PM (Mon, Feb 28, 2011)

Can I just say... I don't like it! The interior is cool but the front half of the car doesn't match the back half of the car. I feel like they couldn't make up their mind so they smashed together a sports car and my mom's sedan.

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