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Rolls Royce to Launch Electric Prototype in Geneva

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On: Thu, Feb 24, 2011 at 11:05AM | By: Chris Weiss

Rolls Royce to Launch Electric Prototype in Geneva

You know electrics are going to be the wave of the future when luxury-boat players like Rolls Royce start getting involved. Rolls will present what it's calling the world's first battery-powered ultra-luxury vehicle in the form of a Phantom EV prototype code-named 102EX. And like nearly every other new vehicle and concept of late, it will launch at the Geneva Motor Show.

More of a rough prototype designed to let Rolls experiment with one possible direction for future alternative powertrains, the 102EX rides on a yet-unspecified battery-powered drivetrain. Rolls plans to let Rolls owners and other drivers in Asia, Europe, the Middle East and North America test drive the prototype and deliver their opinions on the drive of this specific electric set-up. Rolls will take those opinions into consideration when developing a car that meets all the criteria of every Rolls Royce while delivering low-emissions driving.

CEO Torstein Muller-Otvos explains: “We have to be convinced any future alternative drivetrain delivers an authentic Rolls-Royce experience. We must choose technology that is right for our customers and brand, which puts us on a sound footing for a sustainable future.”

Rolls has set up the website electricluxury.com, where you can register your own opinion in "the global debate" as to how whether and how the two principles of all-electric driving and premium luxury can ever coexist in harmony. Seeing how we've already seen electric supercars, of sorts, I don't think it's a matter of "if" as it is "when" and "how much".

The 102EX will make its debut on the first day of the Geneva Motor Show (March 1). Hopefully, Rolls will present all the relevant details about its powertrain and interior technology then. Because without those critical details, it's a little difficult to weigh in on the global debate with any authority at all.


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