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Volkswagen Releases Blooper Reel For Superbowl Commercial

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On: Sat, Feb 12, 2011 at 10:55AM | By: Chris Weiss

Volkswagen Releases Blooper Reel For Superbowl Commercial

Volkswagen's "The Force" Super Bowl advertisement's was one of the biggest hits of the game. In fact, by several sources' counts, it was the best commercial of the entire day.

Not missing the opportunity to capitalize on the buzz stemming from its hit commercial, Volkswagen has released a short, one-minute clip of the bloopers from the video. If you were enamored with the pint-sized Darth Vader, played by six-year-old actor Max Page, you won't want to miss this clip.

It's not surprising that VW is trying to make the hype behind its Darth Vader ad last. Ace Metrix, a Los Angeles ad-tracking firm, counted the Star Wars-inspired spot as the most effective car ad of the game (8th most-effective commercial overall).

In addition to making an impact on game day, Volkswagen has also had much success in social media. It put the ad on the Internet five days before the Super Bowl debut, and has enjoyed over 21 million views at last count. The spot was among the top two videos on the Viral Video Chart on Monday and Tuesday.

And while some might wonder if an ad with a cute kid dressed up like Darth Vader would effectively showcase a car (I actually missed what model VW was advertising when I first watched the commercial), AutoBlog.com reports that searches for the new Passat are up nearly threefold, and Edmunds reported a spike in Passat traffic of 114 percent. So it seems that the commercial was effective not only in delivering buzz around the VW brand, but in getting people interested in the Passat itself.

Robert Kolt, an instructor at Michigan State University College of Communication Arts & Science, explained the success of the commercial to the U.K.'s Telegraph: "It really wasn't selling a car, it was selling a feeling, and it tapped into its target market of families very effectively, which you usually don't see in a car ad."

The bloopers reel featuring the little actor trying to coordinate with his canine co-star should only help that feel-good family tone.



Michigander | 5:37PM (Mon, Feb 14, 2011)

Ahhh The baby is floating! I knew his powers were real! lol

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