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Cayenne and Panamera Lead Porsche With 34 Percent Sales Increase

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On: Wed, Feb 9, 2011 at 2:19PM | By: Chris Weiss


Cayenne and Panamera Lead Porsche With 34 Percent Sales Increase

You can argue about the styling of the Porsche Cayenne and Panamera until you're blue in the face, but there's no arguing about their success. According to new numbers, Porsche enjoyed a 34 percent year-over-year sales increase in the month of January, thanks largely to its biggest vehicles.

Porsche was quick to talk up its achievement. Bernhard Maier, Porsche's board member for sales and marketing, said in a statement: "We are experiencing a welcome upward trend in the U.S. with the Porsche brand enjoying double-digit growth. This is particularly noticeable in the Cayenne and Panamera models."

Porsche sold 1,047 Cayennes in the U.S. last month, a 77 percent increase from January 2010. It sold 604 Panamera units, a 13 percent year-over-year increase. Those sales led Porsche's overall sales increase to 2,400 vehicles.

Meanwhile, more traditional sports models (read: actual Porsches) didn't fare quite as well. Porsche 911 sales dropped by 15 percent to 436 units. And while Boxster and Cayman sales showed a near-100-percent year-over-year increase, they accounted for the least number of Porsche's sold with 313 deliveries.

Porsche introduced its newest Cayenne at the New York Auto Show last year. The 2011 Cayenne comes in standard, S, S Hybrid, and Turbo versions. The S Hybrid is Porsche's first production hybrid vehicle.

As things are going well in the U.S., Porsche plans to expand its focus on China. China sales grew by 63 percent last year, led by the Cayenne, and Porsche will expand its dealership presence in the country, adding 10 new dealerships this year.




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