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Chrysler's Big Finish

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On: Wed, Feb 9, 2011 at 3:48PM | By: Sherry Christiansen

Chrysler's Big Finish

No company wants to be forced into bankruptcy. Too often a financial downturn can lead to the complete collapse of a business. Luckily, for many employees, their families, and the U.S. economy, that hasn’t been the case for Chrysler Corporation. The company's bankruptcy filing gave it some much needed breathing room to regroup and reenergize. Part of that “way forward” was a coordinated sales push dubbed the “Big Finish for 2010.” Now it appears that Big Finish was so successful that it didn’t actually finish last year, as sales figures from January are still showing signs of growth.

Improving sales are a cause for celebration. “We have set the foundation for a year of sales growth with our 16 all-new or significantly-revamped models for 2011,” said Fred Diaz, president/CEO of Ram Truck Brand and Lead Executive for U.S. Sales. “We started the year on a strong note, and we intend to continue gaining sales momentum as our new 2011 models hit dealer showrooms during this first quarter.”

Here’s how the Chrysler numbers break down: In America, January 2011 was the 10th straight month of year-over-year sales increases for Chrysler Group. This translates into a total U.S. unit volume of 70,118. That represents a 23% increase when you stack up those numbers against last January, when only 57,143 Chryslers were sold.

The top selling model for January was the Ram Pickup with 12,197 units. This was followed by Dodge Grand Caravan which sold 7,813 units. Rounding out the top sales list was the Jeep Grand Caravan with 7,612, the Chrysler Town & Country with 6,552, and finally the Jeep Wrangler that sold 6,444 units.

All the good sales numbers weren’t just for U.S. Chrysler dealerships. The Canadians stepped up and had their own impressive numbers to share. January was the 14th straight month of sales growth for Chrysler Canada. This meant a total number of sales of 13,587 versus the 11,940 they sold last January. For those keeping score, this is a 14% increase. The big sellers for January were the Dodge Grand Caravan with 4,422 units, the might Ram Pick-up with 3,766 as well as the Dodge Journey with 1,764 units sold.

“Chrysler Canada has the newest vehicle line-up in the industry with 16 all-new or completely redesigned products in dealer showrooms,” said Reid Bigland, president/CEO of Chrysler Canada. “We gained more market share than any other manufacturer in 2010 and it's good to see the momentum has carried over into 2011.”

Numbers are informative, and the bottom line is Chrysler is selling vehicles at an increasing rate. Chrysler has moved into the new year with a big bang and, hopefully, can maintain the trend they have established with last year's Big Finish.


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