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Mercedes Benz Pulls the Covers Off Its Skeletal Anniversary Sculpture

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On: Wed, Feb 2, 2011 at 1:59PM | By: Chris Weiss

Mercedes Benz Pulls the Covers Off Its Skeletal Anniversary Sculpture

Mercedes-Benz threw itself a little birthday party over the weekend. The automobile was patented by Carl Benz 125 years ago as of Saturday, and Mercedes used the occassion to unveil a new, conceptual sculpture that hints at future design language. The piece is called Aesthetics 125.

In a ceremony in Stuttgart attended by such notables as German Chancellor  Dr. Angela Merkel and Prime Minister of Baden-Württemberg Stefan Mappus, Mercedes presented its Aesthetics 125. Far from an actual car model, the sculpture appears like the skeleton of a car and works to demonstrate that "Mercedes-Benz design is art." It does, however, showcase a few key components including a big, smiley grille, voluptuous curves in front, and back and a sloped, hatch-style roofline. Expect to see these elements worked into future Mercedes concepts and production models.

Dr. Dieter Zetsche, Chairman of the Board of Management of Daimler AG, said of the significance of the anniversary: "The invention of Daimler and Benz has changed the world for the better—and it will continue to do so. History shows that when a society becomes physically mobile it also becomes socially mobile and economically successful. As the inventor of the automobile, Daimler strives to be at the forefront of shaping future mobility."

He went on to relate that significance to the future: "If Daimler and Benz were still alive today, they would advise us to make green cars even more fascinating and fascinating cars even greener. Only attractive innovations are effective innovations."

Demonstrating the commitment to greener vehicles, Mercedes kicked off its Mercedes-Benz F-CELL World Drive, a tour in which Mercedes fuel-cell vehicles will travel around the world over the course of 125 days. That tour will touch down in four continents and 14 countries.
Mercedes will continue to celebrate its anniversary throughout the year with special events and concepts.

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