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Porsche Chief Gives More Details On Line Expansion

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On: Thu, Feb 3, 2011 at 2:44PM | By: Chris Weiss


Porsche Chief Gives More Details On Line Expansion

It's a well known fact in the automotive world that Porsche isn't content with its sales at the moment. The automaker has ambitious plans to double its annual sales by 2018. And the way it plans on meeting this goal is by expanding into new segments and offering more affordable, practical versions of existing cars. CEO Matthias Mueller recently spoke with Automotive News and gave some more detailed information on what types of things we'll be seeing at Porsche in the next few years.

Porsche is currently looking at its options and weighing the costs and benefits of adding new models. One model the company is considering is a smaller, entry level sports car below the $48,550 Boxster. That car would feature an all-new four cylinder engine and indications are that it might be inspired by the 550 Spyder of the 1950s. Porsche would look to save money on development by borrowing underpinnings from the VW Golf.

The four-cylinder engine wouldn't be a single-car component, either. Indications are that Porsche could use the engine in a low-end Boxster and possibly even an entry level 911. Not only would that help Porsche to expand existing models to new customers, it would help the company with its overall emission numbers.

Other possible options that Porsche is considering are a removable hard-top version of the Cayman and Panamera derivatives—possibly a convertible and a 2 + 2 coupe.

Porsche has already approved a crossover codenamed Cajun. That model will share its platform with the Audi Q5 and is expected to launch in 2013. The company is also working on a limited production of the 918 Spyder Hybrid, which was approved for production last summer.

In addition to all the commotion at Porsche, Mueller alluded to an interesting external project: the Lamborghini sedan. He indicated that the Lambo four-door based on the Estoque concept may be Porsche's first project in terms of its recently designated role in designing large-sedan platforms for the VW Group. Porsche would adopt the Panamera platform for that sedan and possibly the Bentley Continental GT. That admission throws the Audi A9/Estoque platform rumored earlier this month into question, though Mueller did say that the Panamera platform may extend to a larger Audi car.




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