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BMW Group Aims For Lofty New Sales Record In 2011

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On: Mon, Jan 31, 2011 at 11:05AM | By: Sherry Christiansen

BMW Group Aims For Lofty New Sales Record In 2011

Although Christmas has been over for several weeks, that doesn’t mean folks can stop prepping their Christmas wish list for next year. You can tell a lot about a person by the items on his or her wish list. For the would-be adventurer, it might be some scuba gear. For the stay-at-home type, it might be a new big screen HD television. And for automakers, their wish list is the same every year: they want to be number one. Looks like BMW will win the race for putting that wish out first as they declare the desire for a record year in 2011 for all their brands all over the world.

Take it away BMW board member: “This year we plan to sell well over 1.5 million units, achieving all-time sales highs for all three brands—BMW, Mini and Rolls-Royce,” Ian Robertson, the company's head of sales and marketing, said at the Detroit auto show recently.

At least the BMW Group has some facts to support their bold predictions. Last year, their sales increased by an impressive 13.6% to 1.46 million cars sold. For those keeping score at home, that’s the second-best year for BMW. All eyes are on the prize of beating their best year, which was 2007. That’s when they sold 1,500,678 cars. Good times.

Taking a gander at the BMW sales spread sheets will show you that their popular Mini broke a new sales record last year. The “little car that could” saw 234,115 race away from dealerships. That’s 8.2% more than the year before. Not bad for such a small car!

If you’re looking for signs of an economic recovery, check out the high end Rolls-Royce sales figures for 2010. They are at a record high as well with a 176% increase in sales which translates to 2,711 units. Small amount you say? Don’t forget that the starting price for a Rolls is around $245,000.

As for BMW itself in 2010: not too shabby. The company saw sales tick up by 14.6%, meaning 1,224,280 Beemers sold around the world. That wasn’t enough to topple the 2007 record of 1,276,793, but still good numbers.

Continuing with his predictions, Robertson proclaims that “The sale records will be challenged this year, adding that BMW Group also wants to increase its segment share in all its global markets and defend its title as the world's largest premium carmaker in 2011.”


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