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Aston Martin Cygnet To Launch With Two Salt-and-Pepper Special Editions

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On: Wed, Jan 26, 2011 at 3:33PM | By: Chris Weiss


Aston Martin Cygnet To Launch With Two Salt-and-Pepper Special Editions

Ahhhh...my least favorite Aston Martin to write about. Ever. It's the portly nugget known as the Cygnet—or as a tarted up, overpriced Toyota iQ if you prefer. And I do prefer.

Well, despite my utter disdain for the Cygnet, I suppose this is about the best that it can get. Aston Martin announced last week that it will kick-off Cygnet production with two limited edition models, one Black and one White. The understated look of the neutral Cygnets is definitely better than some of the zany customization options that Aston will make available to customers.

The move is in line with Aston's M.O. of offering simple, neutral special editions of its cars. Last month, the company announced three special-edition DB9 models: Carbon Black, Morning Frost (i.e. white), and Quantum Silver. And a year earlier, it released Carbon Black versions of the DBS and V12 Vantage.

The White Cygnet will get matte stripes and chrome to accompany its plain white exterior, and the Black version will get matte black louvres. Both models will come with a bespoke Bill Amberg luggage set that includes five pieces: a glove box bag, removable door pocket bag, holdall, garment bag, and collapsible tote bag.

Other standard equipment will include 16-inch diamond-turned wheels, 175/60 R16 tires, and a removable satellite navigation system.

The Cygnet is powered by a 97-hp 1.3-liter engine from the Toyota iQ. Since the car doesn't do much for the eye on the outside, Aston has put all kinds of emphasis on the handcrafted interior offering touches like leather with contrasting stitching and an Alcantara-lined roof.

While the Cygnet isn't the most appealing of cars, Aston seems to be having no trouble convincing its customer base to buy the cars. In announcing that the $1.87 million One-77 had nearly sold out last month; Aston mentioned that most of those buyers had also ordered a Cygnet. I suppose when you can spend nearly two million dollars on a car, another $35K for a more practical commuter is not that big a deal.

Last year, CEO Ulrich Bez explained the appeal of the Cygnet: "We have many customers who live in London, Paris, Rome or Milan, and who would like to drive their Aston Martin more often, but with a V12 sports car, it’s just not appropriate. They tell me that they want an Aston Martin that fits better into their urban lives. And it is our job to give them what they want."

The White and Black versions will retail for £30,995 (app. $49,300) and will go into production in April. At launch, the Cygnet will only be available in Europe and will be offered exclusively to Aston Martin owners. It is expected to make it to the States next year.


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