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Mercedes Gets Artsy: Design Concet Sculpture To Be Unveiled Later This Month

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On: Tue, Jan 25, 2011 at 9:08AM | By: Chris Weiss


Mercedes Gets Artsy: Design Concet Sculpture To Be Unveiled Later This Month

Ordinarily the stretch of cold, bleak winter between the Detroit Auto Show in January and the Geneva Motor Show in March is a long, dull one in terms of full-on automobile debuts and concepts. But thanks to automakers' penchant to wish themselves happy birthday in the most lavish of ways, this year will be a little different. Autocar reports that Mercedes-Benz has an event planned for January 29 in honor of its 125th anniversary—which is also the 125th anniversary of the automobile itself. The company will unveil a new concept car, but the car will be built in an untraditional medium.

Instead of an actual car, Mercedes will pull cloth off of a sculpture of a new concept car. The move is similar to what it did last year at the North American International Auto Show when it used a "Rising Car" sculpture to preview its sporty F800 concept (pictured).

While the piece of art will help to eliminate our January/February car blues, Mercedes has no plans on stopping its celebration with the single sculpture. According to Autocar's report, it will release a number of A- and B-class concepts at major auto shows throughout the year. Rumor is that the first wave of actual concepts will hit the Geneva Motor Show and that more will follow at Frankfurt in September. The site's source described the Frankfurt car as "“dramatic" and "sensational," so our interest is more than a little piqued.

Mercedes got its birthday bash started in focusing on innovation and technology during the Detroit Auto Show. It confirmed its SLS AMG E-Cell for production and also announced that January 29 will kick off the "Mercedes-Benz World Drive," a 125-day worldwide tour with a fuel-cell vehicle. Beginning in Stuttgart, Mercedes will tour 14 countries across four continents with three fuel-cell vehicles.

As for the SLS AMG E-Cell, Mercedes calls it the "most technically advanced super sports car in the 125-year history of the automobile." That car features four motors that combine for 525 horses and 649 lb-ft of torque. While the car gains a lot in the efficiency department, it doesn't give up a whole lot of performance to do so; the E-Cell scoots to 62 mph in 4 seconds—just .2 seconds slower than the gasoline SLS AMG. The E-Cell should get around 100 miles per charge and will be in dealerships by 2013.




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