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Jaguar Executive Confirms Expansion Plans, C-X75 In the Mix

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On: Wed, Jan 19, 2011 at 10:44AM | By: Chris Weiss

Jaguar Executive Confirms Expansion Plans, C-X75 In the Mix

It seems that Jaguar is really intent upon expansion. Confirming some of the details of an Autocar report last month, global brand director Adrian Hallmark put it quite simply in a discussion with Inside Line: "The market has changed and it's no longer enough just to focus on sedans." That comment mimics an aside that Hallmark made to Autocar when he said that Jaguar needs to stop being a saloon-based company.

While it seems pretty clear that "expansion" is the word at Jaguar, it's not quite as clear what that expansion will entail. Jag is still looking at the gammut of options and doesn't appear to be sure of what its line will evolve to.

In his comments to Autocar, Hallmark had expressed the desire to build a crossover, and that remains one of the most likely candidates for an expansion. Jaguar has not, however, come to a final decision as to the fate of a crossover.

Another possible vehicle is a small sports coupe to rival the Porsche Boxster. Again, Hallmark expressed a conservative support of such a model, stating that a small sports car would be the best option for the brand but may not succeed in the current economic climate.

As for the C-X75 hybrid supercar that Jaguar debuted in concept form at last year's Paris Motor Show, the car is still very much on the table, and the feasibility study is ongoing.

Hallmark reiterated one of the biggest obstacles to C-X75 production: the flex-fuel turbines that are integral to the car's powertrain and performance remain a future technology with considerable development necessary to make them reality.

He explained: "We are looking seriously at the gas turbine technology. But there are challenges to overcome. The exhaust temperatures, for example, are 1,300 degrees Celsius (2,400 Fahrenheit)."

Like Lotus, Hallmark likes Porsche's business model, so Jag may compete with Hethel to be the Porsche of Great Britain in terms of model ranges. It seems clear, though, that the market will welcome some new Jaguars over the next few years. We'll just have to wait a little longer to find out what those are.

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