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Ferrari Doubles Sales In China

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On: Tue, Jan 11, 2011 at 3:08PM | By: Chris Weiss

Ferrari Doubles Sales In China

In announcing its sales numbers for 2010, Ferrari indicated that year-over-year sales doubled in China to nearly 300 models. Ferrari, which has sold cars in China for only six years, now considers the country one of its top 5 international markets (when Hong Kong and Taiwan sales are included). China's consumption of premium sports and luxury cars is a reminder of the growing economic position of the country .

Ferrari's numbers mimic numbers of other premium brands. Last month, the Detroit News reported that Germany luxury car sales in China were up by 40 percent in 2010. Increased global demand, of which China was the largest part, inspired German automakers like BMW and Mercedes to shorten holiday breaks and keep the assembly lines running. Audi led the way in China's luxury car explosion.

While Ferrari may not be able to compete with higher volume brands like Audi and BMW, doubling sales in one year is certainly an accomplishment, and indicator of China's growing importance to the global auto market. Ferrari will recognize this importance in a Shanghai event on January 14th. The event will honor Ferrari's 999th customer in the country. Ferrari stopped short of 1,000 because 9 is considered a lucky number in China.

Ferrari has also been focusing more on China of late. It chose the Beijing Auto Show last year to introduce the 599 GTO and will add an Asia-Pacific leg to the Ferrari Challenge racing series this year. The series will include races in both China and Japan.

Arguably the most interesting Chinese Ferrari of recent times, the 599 GTB Fiorano China Limited Edition (pictured above), was designed to take on the look of Chinese porcelain—Song Dynasty Ge Kiln grooved porcelain, to be exact. The light green Ferrari brought in a whopping $1.77 million when it was sold at a charity auction in Beijing in the fall of 2009. The money went to help students of Tsinghua University's Department of Automotive Engineering.


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