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Auto Industry is on the Upswing for 2011 Detroit Auto Show

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On: Sat, Jan 8, 2011 at 1:25AM | By: Sherry Christiansen

Auto Industry is on the Upswing for 2011 Detroit Auto Show

How many tires can you fit into 750,000 square feet of convention center space? To get the answer to that riddle you’ll have to attend the upcoming North American International Auto Show set to open next week at the Cobo Convention Center in Detroit. Due to the increase in domestic auto sales, the rise in retail spending, and the improvement in unemployment numbers, automakers are more than excited about the prospect of the upcoming auto show.

The last two years weren’t especially good for the Detroit auto show. Because of the downturn in the economy, automakers were staying away in droves. But now they’re all back with a vengeance. Nineteen new sponsors will be joining last year’s 23 returning companies. Those are good numbers for a convention of this size. And every corner of the 750,000 square feet center is booked solid!

Not only will the big three (plus all the other major automakers) be on display, but there will also be plenty of auto industry support companies showing off their wares. These companies will fall under the banner of the expanding EcoXperience exhibit, which is showing off the latest advances in electric vehicle charging stations, biofuels, LED lighting, and solar and wind power technology.

“We're trying to showcase what's going on here in Michigan,” said Bill Perkins, vice chairman of the Detroit show. “The state is progressing in a lot of different fields that people might not know about. This is meant to highlight these advancements.”

Leading the line-up for electric vehicle-charging are the PEP Stations which will be spread out all through the Cobo Convention Center. For last year’s show, PEP was all about educating the public; this year PEP wants to show them the practicality of owning an electric hybrid.

“Now the people are connecting the dots and are interested in charging stations and vehicle range,” he said. “So going forward, at all of our conferences and shows, we are going to be oriented in a different direction, more toward the sales of the product, not just educating the public.”

Ticket takers are hoping to surpass last year’s head count of 714,137. Everyone who does show up is in for a treat. There are expected to be between 30 and 40 worldwide vehicle debuts during the January 15 to 23 show dates. The most anticipated is the debut of the 918 Spyder Coupe from Porsche, who is returning to the show after a four-year absence.


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