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Lotus Wants To Be The Porsche of the U.K.

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On: Mon, Jan 10, 2011 at 1:38PM | By: Chris Weiss

Lotus Wants To Be The Porsche of the U.K.

Lotus CEO Dany Bahar may have history with Ferrari, but under his guidance, Lotus plans to move toward a Porsche model. No, that doesn't necessarily mean that Lotus will make a stable of cars that all have near-identical looks every single generation (though some of its Paris concepts looked eerily alike). It means that Lotus wants to offer a range of cars, rather than a small line focused only on the highest-performance sports cars, ala Ferrari or Lamborghini.

In addressing a question on whether Lotus was trying to be the Ferrari of Great Britain, Bahar replied: "Not at all—actually we’re trying to make a British Porsche...we’re not trying to make the same number of cars as them but the same type of cars."

Before coming to Lotus, Bahar was the Senior Vice President, Commercial & Brand at Ferrari.

In Paris, Lotus showed that it was commiting to a variety of different models from the Esprit supercar to the Eterne sedan. So it comes as no surprise that it will look to offer a versatile line in the vein of Porsche, which has expanded beyond traditional sports cars to offer models like the Panamera sedan and Cayenne SUV. Let's just hope that Lotus decides to stop short of an SUV and/or crossover.

Lotus plans to get five new models out over five years, beginning with a new Exige this year, a new Evora next year, and the Esprit in 2013. Indications are that Lotus may bring the new Exige to the Geneva Motor Show in March. Lotus is also considering building its own V8 and V6 engines for models including the Esprit and Elan, and a decision is expected by the end of the month.

To me the moniker "British Porsche" is a good description for Lotus. Though I've always found it's cars better looking than Porsches, they're not quite as powerful, sexy or upmarket as Ferrari, so it seems like that's a good place for Lotus to focus.



RoadKill | 5:32PM (Mon, Jan 10, 2011)

Sweet looking car...

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