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Fords Quick Lane Shops Are Quickly Expanding

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On: Fri, Dec 31, 2010 at 10:52AM | By: Sherry Christiansen


Fords Quick Lane Shops Are Quickly Expanding

When you find an auto mechanic that you can depend on, you’ll stick with him through every car purchase you make. In the world of dependable auto mechanics, the Ford Motor Company has come on like gangbusters with their nationwide network of Quick Lane quick-service shops. A look at the numbers for 2010 reveals that Quick Lane’s revenue jumped a whopping 25%. Knowing a good thing when they’ve got one, Ford intends to build on the success of Quick Lane by ramping up the store count and giving older Quick Lane shops a complete make-over.

Don Cape, Ford’s Quick Lane national sales manager, is fast to boast with the figures. He released a proud statement proclaiming that Quick Lane sales hit just north of $550 million in 2010. There are going to be 12 new Quick Lane garages opening in January. That will bring the number of shops opened in the last 15 months to 110. Total count so far: 600. Number of new Quick Lanes coming in 2011: 102.

“It really begins to elevate our numbers because the stores are doing well,” Don said.

Not satisfied with a mere expansion of their shops, Ford is also giving the older Quick Lane garages a total refurbishing. More details about the make-over plans are expected to be announced at the upcoming National Automobile Dealers Association convention. Cape says that dealers can pick from “good, better or best” options when it comes to remodeling incentives. The franchise owners will be able to put their co-op dollars to work for the improvements. They’ll be able to add new signage utilizing Quick Lane’s orange and blue brand colors, as well as upgrading the waiting areas to include more sales displays and demonstration stations.

Tire sales and repairs make up for around 20% of Quick Lane’s overall business. That translates into around 1 million tires that rolled out of Quick Lane shops in 2010. With numbers like that, it’s no wonder Ford wants to see more tire walls.

“One of the initiatives in 2011 is for every single Quick Lane to have a tire wall,” Cape said. Doing good tire business is good for all the Quick Lane business. “How are you going to inspect the brakes if you don't get the wheels off?” Cape said. “Tire (sales) don't generate the richest (profit) margins, but it leads to additional sales because you're into other components of the vehicles where there are healthy margins.”




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