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German Luxury Cars In High Demand...But Not In Germany

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On: Mon, Jan 3, 2011 at 10:55AM | By: Chris Weiss

German Luxury Cars In High Demand...But Not In Germany

In the otherwise calm and bright time of year known both here and across the Atlantic as the Christmas season, German auto plants are pumping cars out faster than ever, thanks to an increased global demand for models from companies like Mercedes, BMW, and Audi. Growing markets in countries like the U.S., China, and Brazil have the big, German luxury carmakers working overtime this holiday season.

According to the Detroit News, German automakers like Daimler AG and BMW have shortened the Christmas holiday and are keeping the assembly lines running between Christmas and New Year's. Workers are taking shorter vacations and the companies are working hard to keep up with global demand.

The VDA, a German carmaker association, predicts that car sales will jump by 11 percent when 2010 is officially in the past. This overall jump is taking place in the midst of a down German market that has seen luxury car sales plummet by more than 25 percent over the first 11 months of this year. So it's exports that are fueling sales growth, with markets like the United States, China, and Brazil more than making up for the domestic losses.

In the United States, Mercedes-Benz, Audi, and BMW are all up by double-digit percentages from last year's sales. China has been even more important to the German premium segment, seeing its luxury car market expand by 40 percent this year. Audi has led the way in that expansion.

According to J.D. Power and Associates this 2010 luxury car boom won't be ending anytime soon. The analyst group predicts that luxury car growth will continue with double-digit growth throughout the next five years thanks to a strengthening market of second-time buyers.


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