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Laurence Fishburne Becomes The Voice Of Cadillac

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On: Thu, Dec 23, 2010 at 10:14AM | By: Chris Weiss

Laurence Fishburne Becomes The Voice Of Cadillac

Mercedes has Don Draper. Lincoln followed suit with Roger Sterling. And now luxury competitor Cadillac has its own voice: Morpheus. Laurence Fishburne has signed on with GM's luxury brand and will be the official voice of the brand beginning next month.

GM has chosen the Rose Bowl on New Year's Day to launch its new Fishburne-narrated advertising campaign. The campaign may have a new messenger, but will stay on Cadillac's current message: "Standard of the World."

Fishburne may be the most recent Cadillac voice, but he won't be the first CSI chief to narrate for Cadillac. Gary Sinise, of CSI New York fame, served as the brand's voice earlier in the decade in an ad series called "Break Through."

I'm glad I read about this ahead of time. I don't know how many times that I'll hear a recognizable actor or famous person's voice in a commercial—vehicle or otherwise—and obsess over who it is.

In tapping Fishburne, Cadillac hopes to keep its recent success rolling. According to Detroit News, GM's luxury arm enjoyed a 38 percent sales boost through November of this year. That's three times the industry average in the recessed year of 2010.

Best known for his work in the Matrix movies, Fishburne currently stars in the original CSI series, where he replaced William Petersen (Grissom). Fishburne received an Academy Award nomination in 2004 for "What's Love Got to Do With It."

So, what do you think? Is Fishburne the right man for the job?


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