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Michael Vick Endorsing New Auto Dealership?

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On: Fri, Dec 24, 2010 at 11:18AM | By: Sherry Christiansen

Michael Vick Endorsing New Auto Dealership?

Around this time of year, the idea of charity and forgiveness takes center stage. Redemption can be a long and difficult journey, depending on the initial transgression. Look no further for proof of this than Michael Vick.

Right out of college, Vick was drafted by the Atlanta Falcons where his talent on the gridiron was on the rise. As with any popular and winning sports star, the high profile endorsements soon followed. In short time, Vick was the face of Nike, Coca-Cola, Kraft Foods, Rawlings, and Hasbro. By all indications, there was no stopping Vick’s star from rising. That was until he was arrested for animal cruelty.

What can be described only as an immense lapse of judgment, Vick become involved in dog fighting. When these heinous crimes were uncovered, Michael Vick ended up in front of a federal judge, where he pleaded guilty and served 21 months in jail. His promising football career came to an abrupt and screeching halt. The endorsement deals evaporated overnight, and Vick became a national villain.

Upon his release from jail, Vick began his long road of redemption. The first step was doing his community service informing kids about his crimes and the mistakes he made. Then he was drafted once again; this time for the Philadelphia Eagles. They didn’t rush Vick back onto the field, but once he did start playing he delivered the goods. All seemed to be forgiven, at least in Philadelphia.

One of the first new endorsement deals for Vick has come from a local auto dealership in Woodbury, N.J., just across the river from Philly. Vick has been appearing in spots for Woodbury Nissan, showing his lighter side, by helping the staff move cars off the showroom floor.

Vick is not receiving cash compensation, but does have the right to use a $54,000 Nissan Armada for his efforts. No doubt, this will cause controversy among some auto buyers in the Philadelphia suburbs.

Does this mean Michael Vick has redeemed himself? If you go by his current football stats the answer would be a resounding yes. He will never be able to put this crime completely behind him, however, considering that most of the Vick dogs that were trained to be vicious fighters have been rehabilitated and are now family pets. Many feel that we should offer the same consideration for a person who is remorseful and sorry. For many dog lovers, there will be no forgiveness for Vick, but evidently for others, “’tis the season.”


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