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El Camino To Make a Return? GM Considering It

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On: Mon, Dec 20, 2010 at 2:18PM | By: Chris Weiss

El Camino To Make a Return? GM Considering It

The pickup car market really never recovered from the loss of the El Camino back in the late 80s. Sure, we have recently had things like the Subaru Baja, but that just didn't have the rugged, muscular looks and sheer utility of an old clunker like the Camino. And I fear that until the El Camino—or at least something very similar—returns, the pickup car will never get back to its glory days.

Good news on that front: a Jalopnik report citing three GM sources indicates that the General is carefully considering bringing back a legit pickup car. And it's likely going to be a Chevy that may just bear the El Camino nameplate.

The pickup car is coming back, baby! (Maybe.)

While the U.S. pickup car market has been slim to none for decades, the global market has been much more robust. Small, car-based pickup trucks, often called 'Utes, are available in global markets like South America and Australia. In fact, GM has a few models overseas including the Holden Commodore Ute and Chevrolet Lumina SS Ute, not quite as sweet as the original El Camino, but certainly a lot better than the American market hole.

So as Jalopnik's report goes, Chevy product planners are considering bringing one of the Utes over to the United States under the Chevy brand. Best of all, the coupe-truck would "more than likely" go by the "El Camino" name. The rumors indicate a 2014 launch for the American-market pickup car of 2015 model year. The car would be part of GM's greater strategy of ensuring the success of its next-gen, rear-wheel-drive platform.

So, it's far from a sure thing, but at least GM is expending a little brain power on an American pickup car. I don't suspect we'll see a full-blown muscle utility vehicle like back in the glory days of the 60s and 70s, but the fact that the car will be a Chevy and may very well be an El Camino is reassuring. And now that Pontiac is dead, we don't have to worry about a revived Ute with Pontiac face (something just wasn't right about the never-quite-made-it Pontiac G8 ST).

Photo Gallery (click a thumbnail to enlarge)



imwithcoco | 6:16PM (Mon, Dec 20, 2010)

The SSR was a car based truck... right?


Commercial Trucks | 2:06AM (Fri, Dec 31, 2010)

Today El Caminos can usually be found at car shows.News are out from many years that gm may bring back El.Hope this time it will cover Pickup truck market..


RoadKill | 12:14PM (Tue, Jan 4, 2011)

I'm sorry, but the concept looks more like a Dodge Rampage than an El Camino! They should follow in the same vein as the super successful retro remakes and make it look like a EL CAMINO with some moderate modern overtones...


dawnygirl03 | 3:11PM (Tue, Jan 4, 2011)

I know a lot of people who can't wait to buy the new El Camino,,,, It looks great!

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