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Novelty Prize: Audi To Develop VW's Large SUVs, Including Cayenne

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On: Tue, Dec 14, 2010 at 10:17AM | By: Chris Weiss


Novelty Prize: Audi To Develop VW's Large SUVs, Including Cayenne

Reading about the recent platform power struggle within VW, I have a picture of angry Germans throwing insults and expletives with all kinds of umlauts hanging over top. Early last week, reports indicated that Porsche had beaten Audi for the official VW blessing for developing the group's sport car and large sedan platforms. Those platforms will be used not only for Porsche models like the 911 and the Panamera, but for other models from Bentley, Audi, and Lamborghini. Well, that wasn't without a novelty prize for Audi: according to Automotive News, Audi will take over development of large SUV platforms from Porsche.

Audi's responsibility will cover such models as the Audi Q7, Volkswagen Touareg, and Porsche Cayenne. Audi will also be responsible for the platform of the Porsche Cajun crossover, a model that Porsche confirmed earlier this month. That model will share its underpinnings with the Audi Q5.

Porsche was careful to distinguish platform from engineering in a statement: "This is not badge engineering. Porsche will be responsible for the engines and performance of the next Cayenne. It will drive like a Porsche and perform like a Porsche."

Duly noted.

According to Automotive News' report, the recent move by VW to define both Porsche's and Audi's roles in future development came as a means of snuffing out an intra-group rivalry between Stuttgart and Ingolstadt. The two VW brands have reportedly been at odds since Porsche became VW's 10th brand last year.

Of course, it will be a few years before these changes are actually felt. Porsche launched its latest Cayenne earlier this year, and the next-generation, Audi-underpinned model won't be out for a few years. Similarly, a new VW Touareg launched this year and a new Audi Q7 isn't due for about two years.

After the competitive turmoil between Volkswagen and Porsche that VW eventually quelled when it acquired Porsche, and the subsequent growing pains of adding another luxury brand, it seems that the auto group finally has all its ducks in a row.


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