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Jaguar To Join The Crossover Fad

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On: Thu, Dec 16, 2010 at 12:08PM | By: Chris Weiss

Jaguar To Join The Crossover Fad

It looks like one more premium Euro company will join the likes of competitors such as Porsche in pushing to expand their line-up with a small SUV. A high-ranking Jaguar official told the press last week that Jaguar is considering building a crossover model. Also in the pipeline is an XF wagon.

Jag chief Adrian Hallmark told Autocar at a dinner last week: "We need a crossover and we need to stop being a saloon-based company."

I can understand the perceived need for a crossover—everyone's doin' that—but the idea of Jaguar not being a sedan-based company makes me think that maybe they were serving shooters at that dinner. It's hard not to think of Jaguar being near-synonymous with "big parking lot full o' saloons."

Of course, such an off-the-cuff remark leaves the rest to imagination. There's no official word on what a Jaguar crossover would look like. However, given the company's relationship with Land Rover, and the latter's own recent foray into smaller SUVs, it shouldn't be too hard to identify a suitable platform.

Jaguar certainly isn't the only premium company working toward a new crossover model, and it will likely join a crowded field if it gives the CUV the green light. Porsche confirmed its own effort known as the Cajun this month. That model will basically be a "baby Cayenne" and will be built on the Audi Q5 platform. Recent rumors also indicate that Lamborghini is working on a crossover, though CEO Stephan Winkelmann has worked to put some distance between the Bull and those rumors. BMW is also rumored to be working on a new sporty crossover model known as the X4.

According to Autocar's report, Hallmark also confirmed that an XF Estate is on the way. That model is expected to launch by 2012.

Hallmark's words come at a time when Jaguar/Land Rover is working to expand its line significantly. In October, a Motor Trend report pointed to 13 new models from the two companies over the next five years.


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