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Tesla Roadster Art Car: Feeling Queasy Yet?

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On: Fri, Dec 10, 2010 at 11:53AM | By: Chris Weiss


Tesla Roadster Art Car: Feeling Queasy Yet?

We've seen plenty of one-off art cars from BMW, but now we have a model that combines artistic expression and clean, emissions-free driving: the Tesla Roadster art car, a one-off that the company released for the recent Art Basel Miami Beach festival, which wrapped up over the weekend.

The art aspect of the Roadster was handled by digital artist Laurence Gartel, an artist that helped to pioneer digital art in the 1970s.

Tesla describes the partnership in a release: "Tesla and Gartel are natural partners, both capitalizing on new technologies to break ground in the automotive and art worlds. Just as Tesla pioneered uncompromised electric driving with the Roadster, Gartel introduced the world to new types of digital art in the 1970s."

Gartel's work has previously appeared at such prestigious venues as the Smithsonian and Museum of Modern Art.

Prestigious or not, neither of those venues can hit 60 mph in 3.7 seconds the way the self-proclaimed "only electric supercar on the road" can. The Roadster art car is a triumph of mechanical and graphic design.

Gartel was heartily impressed with his most recent canvas: "I was in shock when I took off like a rocket. This vehicle takes off like it's heading to Mars and you don't hear a thing. No burning of fossil fuels either. It's an extraordinary car."

The colorful artwork on the car was delivered via means of a wrap.

It seems that Tesla has a close connection with Basel, Switzerland. Its last one-off was the Tag Heuer Roadster, a model that was introduced at the city's Baselworld watch show. The Art Basel Miami Beach show is the sister show to Switzerland's Art Basel.

I'm not necessarily a huge fan of art cars, but this Roadster looks pretty good.

Press Release

Tesla teams with digital artist Gartel turn Roadster into art for Art Basel

MIAMI BEACH, Fla. – Tesla Motors and digital artist Laurence Gartel have transformed the Tesla Roadster, the only electric supercar on the road, into a true work of art. Wrapped in Gartel's visually-stunning artwork, the one-of-a-kind Roadster will be displayed and toured around Miami Beach through next week as part of Miami's annual Art Basel festival on Dec. 2-5.

Tesla and Gartel are natural partners, both capitalizing on new technologies to break ground in the automotive and art worlds. Just as Tesla pioneered uncompromised electric driving with the Roadster, Gartel introduced the world to new types of digital art in the 1970s. His work has since been featured at the Museum of Modern Art and the Smithsonian, among others.

"I was in shock when I took off like a rocket," says Gartel, who fell in love with the Roadster the first time he drove it. "This vehicle takes off like it's heading to Mars and you don't hear a thing. No burning of fossil fuels either. It's an extraordinary car."

The wrapped Roadster will be on display at Gartel's Art Basel celebration at the Nikki Beach club in Miami Beach on Friday, Dec. 3, starting at 7:30 p.m. It will also be hitting the hot spots in town during the festival.

Accelerating from 0 to 60 mph in just 3.7 seconds without using a drop of gasoline, the Tesla Roadster proves that drivers don't need to sacrifice style, beauty or performance in order to own an electric car.

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