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2010 Tampa International Auto Show: Ford and Chrysler

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On: Tue, Dec 7, 2010 at 4:33PM | By: John Welch

2010 Tampa International Auto Show: Ford and Chrysler

The second installment of our MT Auto Show coverage shines the spot light on Ford and Chrysler. Both companies are enjoying a rebirth of sorts, Chrysler with its much improved interior design and Ford with its, well, everything. Alan Mullay has been crapping golden eggs for two years now, and by the looks of Ford's 2011 product line, his uncomfortable bathroom situation isn't going to get better anytime soon.

The new Ford Focus is as advertised: stylishly European with utility to match. The sedan is more attractive then its Cruze competitor, and the interior quality is neck and neck with the Chevy. If anything, the surprise here is that the Chevy is so good, Euro Focus customers have enjoyed upmarket interiors for six years now. This was our first opportunity to get intimate with a Fiesta, and the news is good here as well. Roomy and ergonomic, the Fiesta is a lovely car for the money. Volkswagen has some serious competition coming from this pair of reinvigorated Ford hatches.

To say that Chrysler's design department has woken from a looong slumber recently would be putting it lightly. The beleaguered automaker has found a new direction with its interiors, utilizing soft plastics and foam trim in ways you wouldn't expect. The New Charger's interior still looks, cheap, but it is a different sort of cheap from its predecessor. Instead of looking like a toy, the Charger dash now has more of a real-car feel too it. Chrysler has also turned up the wick on the Jeep Grand Cherokee passenger compartment. The big Jeep has tasteful wood and pleasing shapes for days. Still not wehat i would call world class, but significantly improved. It's ok if Chrysler is proud of these two models, because elsewhere in the Chrysler booth things were still pretty bleak. What, no Fiat?!

Check inside the post for an image gallery of the most important products from Ford and Chrysler for 2011.

Photo Gallery (click a thumbnail to enlarge)


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