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Aston Martin One-77 Selling Just Fine

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On: Wed, Dec 8, 2010 at 11:47AM | By: Chris Weiss


Aston Martin One-77 Selling Just Fine

One might think that introducing a near-$2-million car in the middle of down economy might prove to be a bad idea. But so far, it's been working famously for Aston Martin. Aston Martin recently said that it has sold 60 of the 77 examples that it plans to build of its One-77. The price of that model: $1.87 million.

By far Aston's most expensive car, the One-77 has been moving along right on schedule. Not only have 60 buyers committed to the $1.87 million car, but many have also ordered or expressed interest in the Aston Martin Cygnet, a Toyota iQ-based subcompact that Aston introduced last year. After all, you can't drive a 750-hp, $2-million supercar all day every day, why not have a matching commuter for more practical affairs?

It's not all that surprising that the One-77 has been successful so far. If you have $2 million of disposable income to spend on a car, you probably aren't going to be hit to the core by the poor economy. And if there's a car worth spending 2 mill on, it's Aston's flagship.

The One-77 derives 750 horses and 553 lb-ft from a front-mid 7.3-liter V12 engine. That power figure is particularly interesting, because it's as big as they get without assistance from a turbo or supercharger, making the 77 the world's most powerful naturally aspirated car. A six-speed automated manual delivers that power to the wheels. Aston keeps weight down to around 3,300 lbs. with a carbon monocoque chassis built by Canada-based Multimatic and handcrafted, aluminum body panels.

The One-77 is capable of nailing 62 mph in around 3.5 seconds with a top speed of over 200 mph.

While the 97-hp Cygnet doesn't have an imposing, super-million-dollar price tag to send would-be buyers running, it has another equally imposing quality: sheer ugliness. Perhaps that's why Aston is only offering it to existing customers: it's the type of face that only the most diehard could love (pity).


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