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Ford Focus Rolls Off The Assembly Line In Germany

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On: Tue, Dec 7, 2010 at 10:34AM | By: Sherry Christiansen


Ford Focus Rolls Off The Assembly Line In Germany

Ford Motor Company began production of the Focus yesterday for its European market. Ford Focus will roll off the assembly line at its Saarlouis Assembly plant located in Germany. 

The Ford Focus, a compact car offered as a sedan or stylish 5-door hatchback, is now a true 'world car', one chassis designed for every major world market. We will eventually get the new Focus, but Europe gets the first crack at it. Fun to drive, the engine puts out 151 bhp, but still provides the excellent fuel economy that Europeans demand at EPA 22 mpg city driving and 32 mpg on the highway.

Western European dealers will receive deliveries of the Focus from Ford's Saarlouis Assembly Plant in Germany, which will manufacture all three Focus models: the sedan, hatchback, and wagon. In 2012, the performance ST model will fill out the lineup.

The rolling launch will continue in 2011 when Focus Sedan and Hatchback production will expand to St. Petersburg, Russia. The next stage in Ford’s foreign market plan for the Focus includes its Asia-Pacific region launch, which starts in 2012 in new plants in Chongqing, China and Thailand.

It is all part of Alan Mulally’s “One Ford Plan” where each global region is responsibility for doing what it does best. Designers and engineers in Dearborn continue to work on trucks and crossovers. But the Europeans are in charge of small cars for the world which will become a big part of the U.S. lineup. The Focus characterizes Ford’s “One Plan” concept more than any product to date with about 80% of its parts common, regardless of which continent produces it, or which market it is sold in.

The Saarlouis plant in Germany has over 6,500 employees and produces 1,850 vehicles a day. Recently Ford announced it was making permanent job offers to about 500 temporary workers to build the new European Focus. Ford invested $400 million in re-tooling the plant to get it ready for Focus production.

"This is an important day for Ford, the Saarland and for Germany," said Ken Macfarlane, vice-president of manufacturing for Ford of Europe. "Saarlouis is proud to have been the lead plant for Ford Focus production in Europe since the first model was launched in 1998."

Over 10 million Ford Focus models have already been sold globally, and 6 million were in Europe. The Saarlouis plant produced approximately 3.7 million Ford Focus vehicles in the past.


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