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Lamborghini Showing the Jota to Those That Count Most: Potential Customers

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On: Fri, Dec 3, 2010 at 12:04PM | By: Chris Weiss

Lamborghini Showing the Jota to Those That Count Most: Potential Customers

The Lamborghini Jota is getting palpably close. It seems like every day or two there's another rumor or report about it. Lamborghini already gave us a close look at the V12 powertrain behind its seats; we've seen countless spy photos; the Murcielago was officially put to bed with much fanfare and there's even been an 11th hour name change. Just show the damn car already!

Well, Lamborghini is already doing that. At least if you're a wealthy, pre-existing Lamborghini customer. The Raging Bull is deploying its top staff around the world, showing off the Jota/Aventador to an exclusive group of handpicked customers. Of course, these little gatherings are no-photo affairs, so they're not doing the rest of us any good.

CEO Stephan Winkelmann explained the process of selecting sneak-preview participants: "We’ve allowed the dealers to select which customers are invited instead of getting involved directly. They know who they need to invite because, in some cases, these are people they have been dealing with for many years."

We don't know exactly what these potential Jota drivers are seeing on the outside, but we do know what will power the supercar. The new engine is a more powerful, cleaner V12 that puts out 691 horses and 509 lb-ft. Drivers will be able to harness all that grunt and twist more efficiently than ever thanks to a new seven-speed automated manual transmission that uses a twin-plate clutch and four shifting rods to cut shifting times down to 50 ms. The car will likely break the 3-second-to-62mph barrier and should top out over 217 mph. Basically, it promises to be the most exciting Lamborghini in the line, just what it should be.

In addition to a new engine, the Jota/Aventador will be the first production model to debut since Lamborghini detailed its revamped focus on lightweight construction in the form of the Sesto Elemento concept. Lamborghini's new flagship is expected to take advantage of this focused effort in the form of a carbon fiber tub and other composite components. Rumors are that it will lose 500 lbs. over the Murcielago.

If you're not on Lamborghini's VIP list, you'll have to wait until the Geneva Motor Show for the official unveil. And that's all the way in March. Given the way Lamborghini's been pushing the Jota lately, though, I would be surprised if we don't get a leaked or official look a few weeks early.


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