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Facebook Fans Will Name the 2012 Mustang Performance Package

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On: Mon, Nov 29, 2010 at 10:28AM | By: Sherry Christiansen


Facebook Fans Will Name the 2012 Mustang Performance Package

Ford Motor Company plans to bestow a new name on the 2012 Ford Mustang V6 Performance Package. By inviting Facebook fans to submit ideas for the best name for the package, Ford hopes to appeal to Mustang fans and sports car enthusiasts alike. The contest will run through mid-December, with the winner walking away with a two-year lease on a new 2012 Ford Mustang V6 equipped with the same performance package that the contest winner actually helped to name!

The Performance Package combines lightweight 305-horsepower all-aluminum V6, a 3:31 performance rear axle, and Mustang GT-based suspension and braking components, with 19-inch wheels and Pirelli performance tires that provide superb grip and an aggressive appearance.

The Ford Mustang Facebook community totals more than 940,000 users.

“The V6 Performance Package is a great example of what’s at the core of Mustang—fun, fast, and affordable,” said Amy Marentic, Ford group marketing manager. “It makes sense for us to continue the accessibility of the package by having our fans help name it, and it’s a fun and unique way to engage enthusiasts.”

Facebook fans will be able to suggest a name on the Mustang Facebook page, and reach out to their friends in the social media world to help support their selection to appear on the list of the top five names submitted to Ford, by voting on their favorite picks. After the five most-voted names have been selected from a gallery that displays all of the proposed names, Ford will choose the name that best shows off the personality of the package.

“We’re utilizing the power of social media to not only talk about what a fantastic package this is, but to also let Mustang fans across the country share a piece of it,” said Brian McClary, Ford social and emerging media specialist. “It’s a nontraditional approach to naming a piece of brand that millions of people identify with.”

Visitors at the 2010 Los Angeles Auto Show were also asked to submit their ideas for unique names by stopping at the Ford stand.

The Performance Package borrows many features from the Mustang GT, including numerous suspension and braking and body stiffening upgrades to deliver unparalleled handling performance. The performance is helped by a near-equal front/rear weight distribution, providing exceptional response along with the car’s slimmed-down weight of less than 3,500 pounds.

The 2012 Mustang Performance Package includes:

•Mustang GT coupe front and rear stabilizer bars

•Mustang GT front struts and rear shocks/springs

•Shelby GT500 rear lower control arm

•19-inch wheels

•Pirelli performance tires

•Mustang GT front and rear brake calipers with Performance Friction pads

•A strut tower brace for increased body rigidity

•Unique electronic stability control calibration with sport mode

•Unique badge display


Photo Gallery (click a thumbnail to enlarge)


Comments

reply

Peggy Hickman | 12:36PM (Mon, Nov 29, 2010)

I would name the new GT Peggy's Pony.


reply

imwithcoco | 5:30PM (Thu, Dec 2, 2010)

If I could afford a new car it would be hard to choose between the Mustang and the Camaro.


reply

gwyn | 1:49PM (Tue, Dec 14, 2010)

hope it is a great name because it is a great prize



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