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Subaru Impreza Brings Company's Confidence in Motion and New Boxer Powertrain to the Forefront

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On: Wed, Nov 24, 2010 at 11:32AM | By: Chris Weiss


Subaru Impreza Brings Company's Confidence in Motion and New Boxer Powertrain to the Forefront

Subaru teased its new Impreza Concept a few weeks ago, indicating at the time that the concept would debut its new "Confidence in Motion" philosophy. The automaker introduced the concept last week at the LA Auto Show and, in addition to adding some confidence to your motion, the model introduces Subaru's new 2.0-liter boxer powertrain, as well as points to the direction that Subaru will take with future models.

The new concept brings a rather bold but production-transferable look to the vanilla Impreza. Subaru adds a lot of sharp lines and shapes to the Impreza including the big, brash hexagonal grille, the narrow headlights, and the air intakes on the front fascia. The lines of the concept also give the impression of angling in from the rear end, down the sides and hood and toward a single point that exists a few yards in front of the car. Subaru indicated that they were trying to give the car a three-dimensional look with its distinctive front fascia. The company said in a release: "The front view previews a new direction for the brand's design, with the hood, grille, and headlights designed to project three-dimensional character."

Personally, I think it looks great, especially if you put it side by side with the current Impreza. I look forward to seeing the design language incorporated into future models.

The only aspect of the concept I'm not impressed by is one that stood out in the original shadowy teaser of the model: the bulky, blocky rear-end. I'd like to see that sculpted out a bit more and incorporated into the purposeful angles of the overall design.

While there will certainly be a few changes for production, Subaru did hint that the concept will be the starting point for the next-generation Impreza, stating that the "design concept hints at a future model."

After you've really drunken the front end in, you'll probably want to pop the hood, where you'll find Subaru's new direct-injected 2.0-liter boxer four engine paired to its new Continuosly Variable Transmission (CVT). Subaru said that the duo is its next-generation powertrain, so we'll expect to see it in the next Impreza, along with other future models. The company didn't get too specific, but indicated that the powertrain will be cleaner and more efficient.

Expect to see the real-deal production Impreza sometime next year.


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