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Nissan Ellure Unveiled at L.A. Auto Show

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On: Fri, Nov 19, 2010 at 11:09AM | By: Sherry Christiansen


Nissan Ellure Unveiled at L.A. Auto Show

A world premiere sedan from Nissan at the 2010 Los Angeles Auto Show, the Nissan Ellure Concept uses a 2.5-liter supercharged 4-cylinder engine with Intelligent Dual Clutch Control (one motor/two clutch design with lithium-ion battery), a 25 kW electric motor, matched with an Xtronic CVT and front-wheel drive. The Nissan Ellure Concept, being described in a recent press release as “engagingly seductive,” and “simple yet provocative,” uses an independent suspension, regenerative braking, and advanced drive-by-wire electric/hydraulic steering. So far, its performance statistics have not been released.

According to Siro Nakamura, Senior VP and CEO of Nissan Motor Co., Ltd.: “While not intended as a preview of any upcoming production model, Ellure confirms Nissan’s intention to be a strong player in the sedan segment for many years to come.” Nakamura also stated; “Ellure allows us to introduce a new sedan concept—one that honors the sedan’s unmatched daytime functionality, yet has a more emotive, almost hidden ambience that comes to life after dark. It’s an ideal fit for the needs of its projected owners, women in their 30s and 40s with a sense of sophistication and rebellion.”

In terms of design, the Ellure Concept has a simple, yet futuristic-looking aerodynamic design.

The layout of the new Ellure mimics the basic dimensions of a traditional mid-size sedan, while incorporating all of the benefits of a compact hybrid powertrain, allowing for plenty of space inside the cabin.

While the primary focus of the Ellure design was NOT green car technology, the engine will produce a high level of efficiency.

“Aerodynamics has become a critical element of design for all vehicles today, not just hybrids or EVs. We’ve used Ellure to explore subtle ways to reduce or eliminate body openings that can cause drag, such as the solid yet transparent coverings on the wheels and grilles, without impacting the beauty of the vehicle,” said Nakamura.

The exterior color is white with a tri-coat mica paint in a pearlescent/gold flake with a blue tint that changes dimensions with the angle of the light and temperature.

The color of the interior Ellure has been described as having tri-colored scheme of “molten ice,” “molten gray,” and “molten steel.”

In a recent press release, the interior of the allure was described as having “clean, intuitive touch interfaces, and wide display panel screens that present information in a two-level layout, with information arranged by priority of use.” The full tinted glass roof has integrated nighttime lighting.

The leather instrument panel has a heat repellent color that will reduce glare. A custom-shaped steering wheel allows for a better view of the display screens and instrument panel.

Other interior features include a “floating” center console, navigation system, all glass ceiling, and hidden audio system speakers embedded in doors and headrests, as well as recessed lighting, and armrest touch controls. “We’ve provided a private and passionate inside space that the owner can feel is completely her/his own. Not a hangout space in itself, we see the Ellure interior as mobile social space hosted by the driver,” says Nakamura.

Nakamura says that when all is said and done, the Ellure could well be “the wave, or more correctly the ‘shock wave,’ of future sedans.”


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