Login to your account
Not a member? Register now.
AutoShopperBlog

Subscribe To The Blog:




Follow Us



The Latest News And Reviews
Throughout The Car Industry



19 Launch Markets Announced For 2012 Ford Focus Electric

Comments: Leave | View
On: Wed, Nov 17, 2010 at 5:41PM | By: Chris Weiss


19 Launch Markets Announced For 2012 Ford Focus Electric

Right now, the auto market is quickly preparing for the Chevy Volt and Nissan Leaf. This time next year, it will be preparing for the launch of another competitor: the Ford Focus Electric. Unlike the Volt and Leaf, the Focus EV will launch in more than a handful of markets when it debuts in late 2011. Ford announced 19 specific markets this week.

Ford chose its initial launch markets based on a number of factors including commuting patterns, utility company collaboration, current hybrid buying trends, and local governments. After weighing these factors, the company came up with this list: Atlanta; Austin and Houston, Texas; Boston; Chicago; Denver; Detroit; Los Angeles; San Francisco; San Diego; New York; Orlando; Fla.; Phoenix and Tucson, Ariz.; Portland, Ore.; Raleigh Durham, N.C.; Richmond, Va.; Seattle; and Washington, D.C.

"There is a great deal of excitement for the Focus Electric across America, and Ford wants to build on this enthusiasm by making our first all electric passenger vehicle available in as many pilot markets as possible,” Mark Fields, Ford's President of the Americas, said in a statement. “This is the first step in rolling out the Focus Electric. As the country continues to build up its electric vehicle infrastructure and demand for the Focus Electric grows, Ford will continue to evaluate additional markets and consider making this vehicle available in more cities across the country.”

In preparation of next year's launch, Ford is working with governments and utilities in several of the launch cities to prepare for the introduction of EVs and plug-ins. Much of these efforts have gone toward education and outreach about EV technology and charging demands. Part of this effort has been the 14-city "Charging Into the Future: The Ford Electric Vehicle Tour."

Nancy Gioia, Ford's Director of Global Electrification, said of the efforts: “Working with utilities, governments and technology companies is a key part of our electric strategy to make sure the infrastructure and support for electric vehicles is in place as we begin rolling them out.”

The Focus Electric will prove a worthy competitor to the Nissan Leaf with an estimated range right around the Leaf's 100 miles. The Focus is powered by a 23 kWh lithium-ion battery. It will be built at Ford's Michigan Assembly Plant in Wayne, Michigan.

Press Release:

FORD NAMES FIRST MARKETS TO SELL FOCUS ELECTRIC, THE COMPANY’S FIRST ALL-ELECTRIC PASSENGER CAR

  • Ford has announced the first U.S. markets slated to receive the all-new Focus Electric, which debuts in late 2011
  • Markets were chosen based on several criteria, including commuting patterns, existing hybrid purchase trends, utility company collaboration and local government commitment to electrification
  • Focus Electric is Ford’s first all electric passenger car, and is targeting up to 100 miles of zero CO2-emissions, gas-free driving on a full charge
  • Ford has an aggressive strategy that will deliver a range of electrified vehicles in both Europe and North America, including the Transit Connect Electric small commercial van, two next-generation lithium-ion battery hybrids and a plug-in hybrid

DEARBORN, Mich., Nov. 15 – Ford Motor Company has announced first markets that will sell the Focus Electric, Ford’s first all-electric, zero CO2-emissions passenger car.

The first markets selected for Ford Focus Electric: Atlanta, Austin and Houston, Texas; Boston, Chicago, Denver, Detroit, Los Angeles, San Francisco, San Diego, New York, Orlando, Fla., Phoenix and Tucson, Ariz.; Portland, Ore.; Raleigh Durham, N.C.; Richmond, Va., Seattle, and Washington, D.C.

“There is a great deal of excitement for the Focus Electric across America and Ford wants to build on this enthusiasm by making our first all electric passenger vehicle available in as many pilot markets as possible,” said Mark Fields, President of the Americas, Ford Motor Company. “This is the first step in rolling out the Focus Electric. As the country continues to build up its electric vehicle infrastructure and demand for the Focus Electric grows, Ford will continue to evaluate additional markets and consider making this vehicle available in more cities across the country.”

The Focus Electric initial markets were chosen based on several different criteria including existing hybrid purchase trends, utility company collaboration and local government commitment to electrification. As part of the collaboration with dealers, utilities and local governments, Ford will help develop consumer outreach and education programs on electric vehicles as well as share information on charging needs and requirements to ensure the electrical grid can support customers’ needs.

Last month, Ford launched a new educational Web site on electric vehicles (http://www.fordvehicles.com/technology/electric/). The site offers video, text and diagrams to help consumers understand differences in the technologies of electrified vehicles

Focus Electric, available in late 2011, will be built at the Michigan Assembly Plant in Wayne, Mich. Production will occur on the same line as the gasoline version of the Focus. Using an existing vehicle platform and assembly line will give Ford the ability to vary production based on demand for the Focus Electric.

The Focus Electric will offer consumers the same fun and exciting driving experience as the gasoline powered version. Instead of a traditional gas engine, the Focus Electric’s motor will be powered by a 23 kwh lithium-ion battery. The system utilizes liquid heating and cooling system to maximize battery life and driving range.

Collaboration between Ford and local authorities
Ford has been working with local government agencies and utilities in several of the selected markets to help prepare for the adoption of electric vehicles. Efforts focus on development of consumer outreach and education programs on electric vehicles as well as shared information on charging needs and requirements to allow for ease of consumer charging and to ensure the electrical grid can support the necessary additional demand.

“Making electric vehicles a viable option for consumers requires teamwork across a variety of industries and government entities,” said Nancy Gioia, Director of Global Electrification, Ford Motor Company. “Working with utilities, governments and technology companies is a key part of our electric strategy to make sure the infrastructure and support for electric vehicles is in place as we begin rolling them out.”

As part of its electrification outreach, Ford has been conducting the “Charging Into the Future: The Ford Electric Vehicle Tour.”The 14-city tour promotes Ford’s electric vehicle strategy and educates consumers about what to expect from electrified automobiles and what is needed from the public and private sector to support this new technology.

Electrification is an important piece of Ford’s overall product sustainability strategy. Ford’s aggressive strategy includes the launch of five new electrified vehicles in Europe and North America. In addition to Focus Electric, Ford will introduce the Transit Connect Electric small commercial van, two next-generation lithium-ion battery hybrids and a plug-in hybrid. The range of electrified vehicles allows Ford to address a variety of consumer driving needs.

Ford’s electrification strategy also leverages the most fuel-efficient powertrains, the most technically competent hybrids and the company’s global vehicle platforms in order to develop affordable choices for consumers.

# # #


Photo Gallery (click a thumbnail to enlarge)


Comments

Be the first to leave a comment.


Leave A Commment

Allowed HTML tags: <a href=""> <abbr title=""> <b> <em> <i>
Please no link dropping, no keywords or domains as names; do not spam, and do not advertise! rel="nofollow" is in use

Captcha