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Honda To Introduce EV Concept and Hybrid Platform in LA

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On: Mon, Nov 1, 2010 at 4:20PM | By: Chris Weiss

Honda To Introduce EV Concept and Hybrid Platform in LA

In addition to the concepts and electric vehicles detailed by the LA Auto Show last week, Honda will be bringing a brand new electric vehicle concept to the show. The automaker will also detail a new plug-in hybrid platform that will guide the future of Honda hybrids. Both initiatives will help to flesh out the future of green vehicles under CEO Takanobu Ito.

Ito will be present at the show and will detail both the EV concept and the hybrid platform at a press conference on November 17, the first media day of the show. He took over as CEO of Honda in June of last year, and his presence marks a shift in thinking from previous CEO Takeo Fukui, who did not believe in plug-in hybrid technology. His stance was that plug-ins offer too little benefit and aren't worth the cost and effort of developing.

Honda has not gone so far as to detail the powertrain behind the electric vehicle, the hybrid platform, or when either may be coming to market. Both are designed to demonstrate Honda's vision for the future of green cars. In July of this year, Bloomberg reported that Honda was developing a plug-in model with a launch date of 2012 in mind.

In that report, Ito is quoted as stating: “My predecessor didn’t like batteries. But we have been researching them all along. Since I became president, that was accelerated quite a bit.”

Other Japanese automakers will also be using the LA show to showcase electric vehicles. Toyota will debut the new RAV4 EV; Mitsubishi will have its U.S.-spec iMiEV on display; and Nissan will be working the show in preparation of the Leaf launch in December (LA is one of the Leaf's markets).

The LA Auto Show is open to the public from November 19 through the 28.


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