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From Video Game To Streets And Trails: Jeep Wrangler Black Ops Edition

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On: Mon, Oct 25, 2010 at 10:10AM | By: Chris Weiss


From Video Game To Streets And Trails: Jeep Wrangler Black Ops Edition

It's not that rare for cars, trucks, and vehicles of all types to be recreated in the virtual world for use in all forms of racing, war, and grand theft video games. In fact, some game franchises are based on virtual automobiles. What is rare is for vehicles to originate in a video game and make their way out to the real world thereafter. That's the case with the new Jeep Wrangler Black Ops Edition.

The Black Ops Edition debuted in the Activision game Call of Duty: Black Ops. Built on the Jeep Wrangler Rubicon, the Black Ops Edition features the Wrangler's 202-hp 3.8-liter V6 engine. As you'd expect, the Blacks Ops Edition gets a blacked-out paint scheme along with Mineral Grey Rubicon wheels and Call of Duty badging around the exterior. Other upgrades include the fuel-filler door, taillamp guards, and 32-inch tires.

In discussing how the companies worked together to create the vehicle, Mark Lamia, studio head of game developer Treyarch, explained: "It was important for us to make sure that the Jeep partnership would be authentic and enhance the setting we immerse our fans in with Black Ops. Our work with the Jeep team focused around using the Jeep Wrangler in our levels, and gameplay experiences, and translating the style and look of the vehicle in Black Ops to the Jeep on the Showroom floor that fans can own."

It's unfortunate that while the Black Ops Edition looks pretty nice, it's ruined by video game badging that makes anyone in it look like a giant dweeb. I'd hope that if these things ever make an appearance off-road, other Jeep drivers will run them into the nearest ditch.

Milking the synergy for all it's worth, the Jeep Wrangler Black Ops Edition will hit the market next month, around the same time that the Call of Duty title hits the holiday video game market, on November 9. The two-door will cost $30,625 and the four-door will run $33,500.


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