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CNN Recognizes ALMS, Covers Petit Le Mans

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On: Thu, Oct 14, 2010 at 10:05AM | By: John Welch


CNN Recognizes ALMS, Covers Petit Le Mans

Despite rumors suggesting the American Le Mans Series has no television package for 2011, the series ended 2010 with as much media exposure as it could have possibly hoped for. Being the second stop of the Intercontinental Le Mans Cup, the event welcomed many news outlets and organizations from overseas, and recieved an unusal amount of coverage from our own North American outlets.

One such member of the media elite, CNN, sent a crew up to Braselton to cover the pre-race ceremonies at Petit. They did an excellent job, speaking with every important personality they could find in the paddock. It appeared that CNN, like all North American news outlets, had never witnessed big time sports car racing before. They made up for their lack of knowledge by asking the right questions, of the right people. Scott Atherton, Doug Fehan, Patrick Long, Giancarlo Fisichella, Allan McNish, Scott Sharp were all interviewed in this piece, and all had interesting things to say. Other North American Series may wonder why attendence and viewership is down; could it be that American race fans are more interested in variety and competition than who the drivers are married to? HHhmmm, food for thought . . .


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