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Throughout The Car Industry



Silver Is The New Black Of Automobile Colors

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On: Wed, Oct 13, 2010 at 9:38AM | By: Chris Weiss


Silver Is The New Black Of Automobile Colors

If you look hard enough, chances are that you'll find a study to answer the most trivial of questions. This is certainly true in the automotive world, and in this case, a study by PPG Industries, a Pittsburgh-based automotive coatings company, lends some evidence to the most popular car color on the road. Surprisingly, it's neither white or black, but a combinaiton of the two: grey/silver. Nearly a third of all 2010 cars in the U.S. and Canada come shaded in silver/grey/charcoal.

PPG's data shows that cars in the silver category account for 31 percent of all cars. White and black are the next most popular colors, but lag far behind silver, capturing just 18 percent each. Behind those neutrals, red shows up at the three spot with 11 percent, and blue follows closely with 10 percent. The category PPG calls "naturals," which includes orange, brown, gold, tan, and yellow, comes in fifth with 8 percent. Green is the least popular color, capturing just 4 percent.

Not only does silver dominate in this year's study, it tops it for the 10th consecutive year. This year was its strongest showing since PPG began collecting data, topping last year's 25 percent and 2008's 20 percent.

While colors like silver, black, and white may be considered rather plain and boring—especially when put against fancy, proprietary options like "Deep Bordeaux" and "Moonshine Blue"—they tend to look good across makes and models, unlike brighter colors, which don't complement every car design. I was a little surprised to see silver score so high over white and black—thinking about my average trip down the highway, I would have sworn white was more popular—but when I considered that the silver category related to grey and charcoal, as well as pure silver, it made more sense.

Though preferences tend to differ in Europe and North America, car colors follow much the same pattern. PPG's study indicates that silver is also most popular in Europe with 32 percent of the market, followed by black (24 percent), white (20 percent), blue (10 percent), red (9 percent), naturals (5 percent), green (1 percent), and other/niche colors (1 percent). The results were also quite similar for Asia/Pacific.


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