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Toyota Launches New Standard Service Plan In Hopes Of Repairing Its Reputation

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On: Mon, Oct 11, 2010 at 11:32AM | By: Sherry Christiansen

Toyota Launches New Standard Service Plan In Hopes Of Repairing Its Reputation

Toyota Motor Corporation has announced its new service plan for U.S. buyers in an attempt to try to regain customer trust after the company’s “recall crisis.”  The new service plan will apply to all Toyota vehicles as well as the Scion brand.

Every new Toyota and Scion vehicle will now come standard with the new service plan that Toyota is calling "Toyota Care and "Scion Service Boost." These two new plans offer free factory-scheduled maintenance and 24-hour roadside assistance for two years or 25,000 miles, whichever comes first.

The two maintenance plans, which go into effect this month, make Toyota the first full-line brand to offer a complimentary maintenance plan standard on all new vehicles within its lineup. Toyota began offering complimentary maintenance plans this spring as part of its seasonal sales promotion. Due to an overwhelmingly positive response from customers, both plans are now standard on new vehicle purchases across the Toyota and Scion line-up.

“The two complimentary maintenance plans were developed to help improve overall cost of ownership and provide invaluable peace of mind for our customers,” said Bob Carter, Toyota Division group vice president and general manager. “The new programs were inspired by owner feedback and once again reflect how Toyota listens to its customers.”

A recent survey indicated that as many as 73% of the customers who received the free maintenance service plan stated that it “improved their confidence in Toyota,” according to Automotive News.com.

The new plans cover all normal factory-recommended maintenance services outlined in the vehicle’s owners’ manual, including oil and filter changes, tire rotations, lubrication of key chassis parts/components, a 19-point inspection and 24-hour roadside assistance (lockout protection, flat tires, towing, jump starts, and more). Additional details are available through Toyota & Scion dealers.

The Toyota Care program is supported by an advertising campaign from Saatchi & Saatchi ad agency. The television ads began airing nationally the first week of October. The message emphasizes peace of mind and worry-free maintenance.

According to Toyota, the new service plan is the first complimentary maintenance plan offered on a full line of products by any automaker.  


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