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Lamborghini Partners With Callaway Golf On Composites

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On: Wed, Oct 6, 2010 at 4:23PM | By: Chris Weiss

Lamborghini Partners With Callaway Golf On Composites

At the 2010 Paris Motor Show, Lamborghini announced a new partnership with Callaway Golf. Much deeper than a series of Lambo-branded golf clubs, the new partnership will work toward development of a composite material at the forefront of Lamborghini's goal of lightening its future models.

When I initially read the headline pairing Lamborghini and Callaway Golf, I immediately thought that the latter was licensing the Lamborghini name for a pair of clubs or series of golf equipment, similar to the lawn tool partnership with IKRA Mogatec. In fact, I didn't even bother reading it at first because golf ain't really my thing, and it seemed like a sad way for Lambo to whore itself out.

Turns out the partnership is actually a lot more substantial. The two companies will work to develop of a material called Forged Composite. Basically a type of carbon fiber, Forged Composite is stitched from 500,000 individual fibers. Lamborghini debuted the material on its new Sesto Elemento, a car that weighs a super-light 2,200 pounds, thanks to minimalist design and innovative composites like this one. Callaway will use the material to lighten its golf line.

According to Lamborghini, Forged Composite is a third as dense as titanium but still plenty impact resistant, making it ideal for automotive applications. They credit the material for helping to make the Sesto the spry, capable, lightweight bullet that it is.

Maurizio Reggiani, Lamborghini's R&D director: "The introduction of the Forged Composite technology allowed Lamborghini to realize the monocoque and the suspension arms of the Sesto Elemento with groundbreaking quality and costs levels. Our next challenge is to make this technology a standard for low-volume productions."
It will be interesting to see if Lamborghini incorporates its new material and ultralight design strategies in the upcoming Jota. The Jota will replace the Murcielago as Lamborghini's flagship and will be the first new model out after Lamborghini's new pledge of smaller engines and lighter bodies. The Jota, however, isn't expected to get a smaller engine, instead rumored to be carrying a 715-hp V12 engine. It would be surprising if the Jota doesn't use at least some of Lamborghini's sharpened composite prowess, though.
The Jota was originally expect to debut in Paris, but Lamborghini chose to focus all attention on its latest concept instead.


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